TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SPONSORED LINK [1 record]

Record 1 2025-04-11

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

Modern Web search engines typically present at least two categories of search listings on the search engine results page. One set is the non-sponsored (i.e., organic) links that the search engine determines using its proprietary matching algorithm. The other set is the sponsored links that appear because a company, organization, or individual bid on the keyword(s) that the searcher used in the search query.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
CONT

Un lien promotionnel est une annonce commerciale qui se présente comme l'un des résultats classiquement proposés en réponse à une requête sur un moteur de recherche. [Il] est généralement affiché dans les premières positions avant les résultats naturels. Cet affichage préférentiel est facturé à l'annonceur en fonction des clics générés sur l'annonce. Selon les outils de recherche, le caractère promotionnel de ces liens est plus ou moins visiblement affiché.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2025
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: