TERMIUM Plus®

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TON INFORMATIF [1 record]

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Record 1 2025-09-16

English

Subject field(s)
  • Communication and Information Management
  • Marketing
  • Collaborative and Social Communications
CONT

The informative tone of voice is used to inform the reader. Its characteristics are very direct messaging and is generally used when providing data to the end readers. Common adopters of this tone are governmental or scientifc entities.

French

Domaine(s)
  • Gestion des communications et de l'information
  • Commercialisation
  • Communications collaboratives et sociales
CONT

Le ton informatif est un ton très utilisé pour des produits ou des services pour lesquels le consommateur est fortement impliqué. [...] Afin d'en souligner le caractère officiel, les publicités qui optent pour ce ton se fondent souvent sur des études présentées comme scientifiques ou l'avis d'experts.

Spanish

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© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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