TERMIUM Plus®

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TON MARQUE [1 record]

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Record 1 2025-09-15

English

Subject field(s)
  • Communication and Information Management
  • Marketing
  • Advertising
CONT

Brand tone of voice refers to the way [a] brand communicates with [an] audience, shaping the overall personality and impression [the] brand conveys through messaging. It's not just what [is said] (i.e., voice), but how [it's said] (i.e., tone).

French

Domaine(s)
  • Gestion des communications et de l'information
  • Commercialisation
  • Publicité
CONT

[Le] ton de marque est défini en fonction de [l']audience cible, et peut avoir n'importe quel style tant que ce dernier est fidèle aux valeurs et à la personnalité de [la] marque (autoritaire, ludique, intellectuelle, menaçante, gentille, amusante, etc.).

Spanish

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