TERMIUM Plus®

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TRANCHE PUBLICITAIRE [1 record]

Record 1 2013-03-18

English

Subject field(s)
  • Advertising
  • Television Arts
  • Internet and Telematics
CONT

The most significant advertising opportunity will debut immediately - an on-screen "branding" message which will appear in 15 minute increments on the [Internet site] applet. Users will be able to click on the ad and listen to messages, or jump immediately to the sponsor's site. Only one brand message will appear at a time, giving the sponsor an exclusive presence on the page.

OBS

On television, radio or the Web.

French

Domaine(s)
  • Publicité
  • Télévision (Arts du spectacle)
  • Internet et télématique
DEF

Temps prévu pour le passage d'un message publicitaire.

CONT

Dans les trois principaux marchés que sont la France, l'Allemagne et le Royaume-Uni, la CCT présente une publicité télévisée à réponse directe innovatrice et très fructueuse, les infopublicités voyages de 90 secondes. Ces infopublicités voyages, [...] ont entraîné de 11 000 à 20 000 appels par tranche publicitaire de la part d'Européens intéressés par les occasions de voyage au Canada.

OBS

À la télévision, à la radio ou sur le Web.

Spanish

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