TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

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Alphabetical list of terms

Record 1 2019-11-15

English

Subject field(s)
  • Sales (Marketing)
OBS

Companies entering the "walk" phase of personalization are starting to use their data not just to build a complete picture of their customers, but to start creating experiences based on the lessons that data has taught. For example, a fashion brand may use location-based personalization to showcase coats to buyers in New Jersey while still promoting bathing suits in California.

French

Domaine(s)
  • Vente

Spanish

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