TERMIUM Plus^®

Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 DEF

A Web site showcasing products or services that are advertised online by a company or an organization in order to attract attention and to interest Internet users who happen upon the site.  1, record 1, English, - virtual%20storefront

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 DEF

Site Web de présentation de produits ou services, qui sont proposés en ligne par une entreprise ou une organisation, dans le but d'attirer simplement l'attention et d'éveiller l'intéret des internautes de passage.  1, record 1, French, - vitrine%20virtuelle

Record 1,  Textual support,  Spanish

Record number: 1, Textual support number: 1 DEF

Sitio Web en donde se presentan los productos o servicios que una empresa u organización anuncia en línea con el fin de atraer la atención y de interesar a los internautas que pasan por el sitio.  1, record 1, Spanish, - aparador%20virtual

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 DEF

The basis or approach used in an advertising message to attract the attention or interest of consumers and/or influence their feelings toward the product, service, or cause.  1, record 2, English, - advertising%20appeal

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 DEF

Approche utilisée dans un message publicitaire qui a pour but d'attirer l'attention ou l'intérêt du consommateur, ou encore d'exercer une influence sur son opinion à propos d'un produit ou d'un service.  2, record 2, French, - attrait%20publicitaire

Record 2,  Textual support,  Spanish

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 CONT

An enterprise orientated towards the Shareholder Value concept and credibly making this business policy public, therefore should be able to attract more capital or capital at lower cost than an enterprise not trying to maximize its Shareholder Value, because it is usually in the interest of(potential) shareholders to gain a higher value added.  1, record 3, English, - maximize%20shareholder%20value

Record number: 3, Textual support number: 1 OBS

See "shareholder value concept".  2, record 3, English, - maximize%20shareholder%20value

Record 3,  Textual support,  French

Record 3,  Textual support,  Spanish

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 DEF

Group of techniques designed to convey a message more clearly and with greater appeal by designing window space. Window dressers must be aware of a product's features and its target public, and able to attract interest, provide information on the product and convince potential buyers to enter the store.  1, record 4, English, - window%20dressing

Record number: 4, Textual support number: 1 OBS

The term "window dressing" and its definition were reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.  2, record 4, English, - window%20dressing

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 DEF

Ensemble des techniques qui permettent d'obtenir un message plus clair et attrayant par l'agencement d'une vitrine. L'étalagiste connaît les caractéristiques de la marchandise et de son public cible; il veut attirer l'attention et susciter l'interêt de celui-ci, le renseigner sur le produit et l'encourager à entrer dans l'établissement.  1, record 4, French, - %C3%A9talage

Record number: 4, Textual support number: 1 OBS

étalage : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.  2, record 4, French, - %C3%A9talage

Record 4,  Textual support,  Spanish

Record number: 4, Textual support number: 1 DEF

Conjunto de técnicas para lograr un mensaje más claro y atractivo a través de la ordenación de un escaparate. El escaparatista conoce las características de la mercancía y de su público objetivo, al que procura llamar la atención, despertar el interés, informar sobre el producto, y favorecer la entrada en el establecimiento.  1, record 4, Spanish, - escaparatismo

Record number: 4, Textual support number: 1 OBS

El término "escaparatismo" y la definición fueron extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.  2, record 4, Spanish, - escaparatismo

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 DEF

The sales presentation stage of the personal selling process. Consists of steps to attract Attention, hold Interest, arouse Desire, and generate buyer Action by meeting the buyer's objections and closing the sale.  1, record 5, English, - AIDA%20model

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 DEF

Modèle de hiérarchie des effets concernant quatre étapes du processus de décision du consommateur : l'attention, l'intérêt, le désir, l'action.  2, record 5, French, - mod%C3%A8le%20AIDA

Record number: 5, Textual support number: 1 CONT

Le message idéal parvient à attirer l'attention de l'audience, à maintenir son intérêt, à stimuler son désir et à provoquer une action (il s'agit du modèle AIDA).  1, record 5, French, - mod%C3%A8le%20AIDA

Record 5,  Textual support,  Spanish

Record number: 5, Textual support number: 1 DEF

Modelo para desarrollar mensajes eficaces dirigidos al consumidor con el fin de llamar la Atención, mantener el Interés, estimular el Deseo y conseguir una Acción determinada.  1, record 5, Spanish, - AIDA

Record number: 5, Textual support number: 1 OBS

AIDA: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.  2, record 5, Spanish, - AIDA

Record 6,  Textual support,  English

Record number: 6, Textual support number: 1 DEF

Eurodollar issue where interest rates have been set too low to attract investors. Called Star Trek because they were priced where no man dared to go(a reference to the Star Trek TV show).  1, record 6, English, - Star%20Trek%20issue

Record 6,  Textual support,  French

Record 6,  Textual support,  Spanish

Record 7,  Textual support,  English

Record number: 7, Textual support number: 1 CONT

Let the S [and] Ls, which invest primarily in housing, have more generous interest ceilings than the ordinary banks to attract funds for housing.  2, record 7, English, - interest%20rate%20ceiling

Record 7,  Textual support,  French

Record 7,  Textual support,  Spanish