TERMIUM Plus®

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CROSS-DEVICE TARGETING [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-09-04

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
  • Computer Hardware
  • Wireless and Mobile Communications
CONT

Cross-device tracking is the process of tracking a user’s interactions and behavior across multiple devices, such as smartphones, tablets, and desktops.

CONT

Cross-device targeting is only possible with effective cross-device tracking – precisely identifying the devices used by a single user.

Key term(s)
  • cross device tracking
  • crossdevice tracking

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
  • Matériel informatique
  • Communications sans fil et mobiles
CONT

Le suivi inter-appareils fait référence au suivi des activités en ligne d'un individu sur plusieurs appareils. Dans le domaine du marketing d'affiliation, cette nouvelle tendance permet aux spécialistes du marketing d'identifier les clients qui passent d'un appareil à l'autre et d'associer toutes leurs actions à un seul identifiant d'utilisateur.

Key term(s)
  • suivi interappareils

Spanish

Save record 1

Record 2 2025-07-18

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
  • Computer Hardware
  • Wireless and Mobile Communications
CONT

Cross-device targeting is an advanced digital advertising strategy that enables marketers to track and reach consumers across multiple digital devices such as smartphones, tablets, desktop computers, and smart TVs. This approach allows advertisers to create a unified and consistent user experience by connecting user interactions and behavior across different platforms and screens. By identifying and tracking unique users through sophisticated tracking technologies and algorithms, marketers can deliver personalized and contextually relevant advertising messages regardless of the device being used.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
  • Matériel informatique
  • Communications sans fil et mobiles
OBS

Le ciblage inter-appareils permet d'associer des comportements à un utilisateur même s'il utilise plusieurs appareils (par exemple, un ordinateur, une tablette, un téléphone intelligent).

Key term(s)
  • ciblage interappareils

Spanish

Save record 2

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