TERMIUM Plus^®

Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

Deterministic cross-device tracking relies on consumer logins as an identifier to match consumers’ devices to one user. This method tends to be pretty accurate, since consumer login information is unique to an individual. Since this method of cross-device tracking relies on a user logging into a website or app on multiple devices, it can be somewhat limited in reach.  2, record 1, English, - deterministic%20cross%2Ddevice%20tracking

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 OBS

Le suivi inter-appareils déterministe fait appel aux renseignements de connexion des utilisateurs sur divers sites Web ou applications pour associer un utilisateur à divers appareils.  1, record 1, French, - suivi%20inter%2Dappareils%20d%C3%A9terministe

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 CONT

Probabilistic cross-device tracking identifies the user across devices with non-personal data points(e. g., IP address, device type). In some instances, it may not be as precise as deterministic tracking, but it provides broader coverage of users.  2, record 2, English, - probabilistic%20cross%2Ddevice%20tracking

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 OBS

Le suivi inter-appareils probabiliste fait appel à diverses données non personnelles (par exemple, l'adresse IP, le type d'appareil, la localisation d'un appareil, les témoins) pour déterminer par inférence si des appareils distincts sont utilisés par le même utilisateur.  1, record 2, French, - suivi%20inter%2Dappareils%20probabiliste

Record 2,  Textual support,  Spanish

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 CONT

Cross-device tracking is the process of tracking a user's interactions and behavior across multiple devices, such as smartphones, tablets, and desktops.  2, record 3, English, - cross%2Ddevice%20tracking

Record number: 3, Textual support number: 2 CONT

Cross-device targeting is only possible with effective cross-device tracking – precisely identifying the devices used by a single user.  3, record 3, English, - cross%2Ddevice%20tracking

Record 3,  Textual support,  French

Record number: 3, Textual support number: 1 CONT

Le suivi inter-appareils fait référence au suivi des activités en ligne d'un individu sur plusieurs appareils. Dans le domaine du marketing d'affiliation, cette nouvelle tendance permet aux spécialistes du marketing d'identifier les clients qui passent d'un appareil à l'autre et d'associer toutes leurs actions à un seul identifiant d'utilisateur.  2, record 3, French, - suivi%20inter%2Dappareils

Record 3,  Textual support,  Spanish

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 CONT

Cross-device targeting is an advanced digital advertising strategy that enables marketers to track and reach consumers across multiple digital devices such as smartphones, tablets, desktop computers, and smart TVs. This approach allows advertisers to create a unified and consistent user experience by connecting user interactions and behavior across different platforms and screens. By identifying and tracking unique users through sophisticated tracking technologies and algorithms, marketers can deliver personalized and contextually relevant advertising messages regardless of the device being used.  2, record 4, English, - cross%2Ddevice%20targeting

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 OBS

Le ciblage inter-appareils permet d'associer des comportements à un utilisateur même s'il utilise plusieurs appareils (par exemple, un ordinateur, une tablette, un téléphone intelligent).  2, record 4, French, - ciblage%20inter%2Dappareils

Record 4,  Textual support,  Spanish