TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
DYNAMIC AD [6 records]
Record 1 - internal organization data 2025-04-17
Record 1, English
Record 1, Subject field(s)
- Advertising Media
- Internet and Telematics
Record 1, Main entry term, English
- expandable banner
1, record 1, English, expandable%20banner
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
An expandable banner is a dynamic digital advertising format that initially appears as a standard-sized display ad but can enlarge or "expand" when a user interacts with it, typically by hovering or clicking. 2, record 1, English, - expandable%20banner
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
- Internet et télématique
Record 1, Main entry term, French
- bannière extensible
1, record 1, French, banni%C3%A8re%20extensible
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- bandeau extensible 2, record 1, French, bandeau%20extensible
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Les bannières extensibles reprennent un format classique [...], mais s'agrandissent pour prendre une plus grande partie de la page, soit suite à une action de l'internaute (le pointeur de la souris passant par-dessus par exemple) soit automatiquement. 1, record 1, French, - banni%C3%A8re%20extensible
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2025-04-14
Record 2, English
Record 2, Subject field(s)
- Advertising Techniques
- Internet and Telematics
Record 2, Main entry term, English
- dynamic advertisement
1, record 2, English, dynamic%20advertisement
correct, noun
Record 2, Abbreviations, English
Record 2, Synonyms, English
- dynamic ad 2, record 2, English, dynamic%20ad
correct, noun
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
An ad automatically personalized for the consumer viewing it in order to create additional engagement and conversions. 3, record 2, English, - dynamic%20advertisement
Record number: 2, Textual support number: 1 CONT
Dynamic advertisements are ads that adapt to each potential client or customer to give them the most impactful experience. Essentially, the creative portion of each ad changes to match each individual who views the ad.... For instance, a dynamic advertisement can be as simple as an ad changing from English to Spanish based on the consumer's device language setting. 1, record 2, English, - dynamic%20advertisement
Record 2, French
Record 2, Domaine(s)
- Techniques publicitaires
- Internet et télématique
Record 2, Main entry term, French
- publicité dynamique
1, record 2, French, publicit%C3%A9%20dynamique
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- annonce dynamique 2, record 2, French, annonce%20dynamique
correct, feminine noun
- annonce publicitaire dynamique 3, record 2, French, annonce%20publicitaire%20dynamique
correct, feminine noun
- pub dynamique 4, record 2, French, pub%20dynamique
correct, feminine noun, familiar
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Les pubs dynamiques affichent un produit ou un service en fonction de leur pertinence au regard de l'utilisateur. 4, record 2, French, - publicit%C3%A9%20dynamique
Record number: 2, Textual support number: 2 CONT
Les annonces dynamiques ont été adaptées à la météo. Ainsi, en cas de forte chaleur, les publicités insistaient sur les espaces climatisés du parc. En cas de pluie, les visuels mettaient l'accent sur les attractions à l'intérieur. 2, record 2, French, - publicit%C3%A9%20dynamique
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2024-03-28
Record 3, English
Record 3, Subject field(s)
- Informatics
- Computer Programs and Programming
- Advertising
- Motivation and Advertising Psychology
Record 3, Main entry term, English
- server-side advertising
1, record 3, English, server%2Dside%20advertising
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
Server-side advertising directly incorporates ad audio or video into the content itself as it's being streamed or downloaded.... server-side advertising is a compelling and valuable way to approach dynamic ad insertion. The ads become part of the content itself, no different or separate from the podcast or stream. Server-side means little to no integration is needed to deliver ads across all available platforms... 1, record 3, English, - server%2Dside%20advertising
Record 3, Key term(s)
- server side advertising
Record 3, French
Record 3, Domaine(s)
- Informatique
- Programmes et programmation (Informatique)
- Publicité
- Motivation et psychologie de la publicité
Record 3, Main entry term, French
- publicité côté serveur
1, record 3, French, publicit%C3%A9%20c%C3%B4t%C3%A9%20serveur
correct, feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record 3, Key term(s)
- publicité côté-serveur
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 2024-02-23
Record 4, English
Record 4, Subject field(s)
- Software
- Advertising
Record 4, Main entry term, English
- ad insertion software
1, record 4, English, ad%20insertion%20software
correct
Record 4, Abbreviations, English
Record 4, Synonyms, English
- ad-insertion software 2, record 4, English, ad%2Dinsertion%20software
correct
Record 4, Textual support, English
Record number: 4, Textual support number: 1 CONT
Embrace an easy-to-manage dynamic ad insertion and strategic ad scheduling platform through a fully adaptable ad insertion software. [The] producer of software-only broadcasting solutions... will declutter your control rooms, increase productivity, and encourage a better range of adaptability and scalability. 1, record 4, English, - ad%20insertion%20software
Record 4, French
Record 4, Domaine(s)
- Logiciels
- Publicité
Record 4, Main entry term, French
- logiciel d'insertion de publicités
1, record 4, French, logiciel%20d%27insertion%20de%20publicit%C3%A9s
correct, masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record 4, Spanish
Record 4, Textual support, Spanish
Record 5 - internal organization data 2021-12-24
Record 5, English
Record 5, Subject field(s)
- Surveillance, Detection and Reconnaissance (Military)
- Combined Forces (Military)
Record 5, Main entry term, English
- joint intelligence, surveillance and reconnaissance process
1, record 5, English, joint%20intelligence%2C%20surveillance%20and%20reconnaissance%20process
correct, NATO, standardized
Record 5, Abbreviations, English
Record 5, Synonyms, English
- JISR process 1, record 5, English, JISR%20process
correct, NATO, standardized
Record 5, Textual support, English
Record number: 5, Textual support number: 1 DEF
A coordination process through which intelligence collection disciplines, collection capabilities and exploitation activities provide data, information and single source intelligence to address an information or intelligence requirement, in a deliberate, ad hoc or dynamic time frame in support of operations planning and execution. 1, record 5, English, - joint%20intelligence%2C%20surveillance%20and%20reconnaissance%20process
Record number: 5, Textual support number: 1 OBS
The joint intelligence, surveillance and reconnaissance process consists of five steps: Task, Collect, Process, Exploit and Disseminate (TCPED). 1, record 5, English, - joint%20intelligence%2C%20surveillance%20and%20reconnaissance%20process
Record number: 5, Textual support number: 2 OBS
joint intelligence, surveillance and reconnaissance process; JISR process: designations and definition standardized by NATO. 2, record 5, English, - joint%20intelligence%2C%20surveillance%20and%20reconnaissance%20process
Record 5, French
Record 5, Domaine(s)
- Surveillance, détection et reconnaissance (Militaire)
- Interarmées
Record 5, Main entry term, French
- processus de renseignement, surveillance et reconnaissance interarmées
1, record 5, French, processus%20de%20renseignement%2C%20surveillance%20et%20reconnaissance%20interarm%C3%A9es
correct, masculine noun, NATO, standardized
Record 5, Abbreviations, French
Record 5, Synonyms, French
- processus JISR 1, record 5, French, processus%20JISR
correct, masculine noun, NATO, standardized
Record 5, Textual support, French
Record number: 5, Textual support number: 1 DEF
Processus de coordination au moyen duquel les disciplines de recherche du renseignement, les capacités de recherche et les activités d'exploitation fournissent des données, des informations et du renseignement de source unique pour répondre à un besoin en information ou en renseignement par étapes successives (attribution de mission anticipée, complémentaire ou réactive), en appui de la planification des opérations et de leur exécution. 1, record 5, French, - processus%20de%20renseignement%2C%20surveillance%20et%20reconnaissance%20interarm%C3%A9es
Record number: 5, Textual support number: 1 OBS
Le processus de renseignement, surveillance et reconnaissance interarmées comprend cinq étapes : attribution des missions, recherche, traitement, exploitation et diffusion, réunies sous l'appellation TCPED (de l'anglais «Task, Collect, Process, Exploit, Disseminate»). 1, record 5, French, - processus%20de%20renseignement%2C%20surveillance%20et%20reconnaissance%20interarm%C3%A9es
Record number: 5, Textual support number: 2 OBS
processus de renseignement, surveillance et reconnaissance interarmées; processus JISR : désignations et définition normalisées par l'OTAN. 2, record 5, French, - processus%20de%20renseignement%2C%20surveillance%20et%20reconnaissance%20interarm%C3%A9es
Record 5, Spanish
Record 5, Textual support, Spanish
Record 6 - internal organization data 1988-04-20
Record 6, English
Record 6, Subject field(s)
- Artificial Intelligence
- Philosophy (General)
Record 6, Main entry term, English
- rigorous reasoning
1, record 6, English, rigorous%20reasoning
correct
Record 6, Abbreviations, English
Record 6, Synonyms, English
Record 6, Textual support, English
Record number: 6, Textual support number: 1 CONT
Rigorous reasoning is the sort that leads to certain conclusions, and essentially concerns deduction, certain forms of induction, or certain specific forms such as hypothetico-deductive reasoning or reductio ad absurdum. There are the logician's patterns of reasoning, whose formalisation has allowed the construction of particular formal systems reflecting the intrinsic properties of these patterns. We are talking both of classical systems(predicate-calculus, money-valued systems, etc) and non-classical systems(modal, desutic, temporal and dynamic logics). 1, record 6, English, - rigorous%20reasoning
Record 6, French
Record 6, Domaine(s)
- Intelligence artificielle
- Philosophie (Généralités)
Record 6, Main entry term, French
- raisonnement rigoureux
1, record 6, French, raisonnement%20rigoureux
proposal, masculine noun
Record 6, Abbreviations, French
Record 6, Synonyms, French
Record 6, Textual support, French
Record number: 6, Textual support number: 1 OBS
D'autres auteurs anglo-américains emploient "catégorique" mais avec des acceptions différentes. 1, record 6, French, - raisonnement%20rigoureux
Record 6, Spanish
Record 6, Textual support, Spanish
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