TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DYNAMIC AD [6 records]

Record 1 2025-04-17

English

Subject field(s)
  • Advertising Media
  • Internet and Telematics
CONT

An expandable banner is a dynamic digital advertising format that initially appears as a standard-sized display ad but can enlarge or "expand" when a user interacts with it, typically by hovering or clicking.

French

Domaine(s)
  • Supports publicitaires
  • Internet et télématique
CONT

Les bannières extensibles reprennent un format classique [...], mais s'agrandissent pour prendre une plus grande partie de la page, soit suite à une action de l'internaute (le pointeur de la souris passant par-dessus par exemple) soit automatiquement.

Spanish

Save record 1

Record 2 2025-04-14

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
DEF

An ad automatically personalized for the consumer viewing it in order to create additional engagement and conversions.

CONT

Dynamic advertisements are ads that adapt to each potential client or customer to give them the most impactful experience. Essentially, the creative portion of each ad changes to match each individual who views the ad.... For instance, a dynamic advertisement can be as simple as an ad changing from English to Spanish based on the consumer's device language setting.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
CONT

Les pubs dynamiques affichent un produit ou un service en fonction de leur pertinence au regard de l'utilisateur.

CONT

Les annonces dynamiques ont été adaptées à la météo. Ainsi, en cas de forte chaleur, les publicités insistaient sur les espaces climatisés du parc. En cas de pluie, les visuels mettaient l'accent sur les attractions à l'intérieur.

Spanish

Save record 2

Record 3 2024-03-28

English

Subject field(s)
  • Informatics
  • Computer Programs and Programming
  • Advertising
  • Motivation and Advertising Psychology
CONT

Server-side advertising directly incorporates ad audio or video into the content itself as it's being streamed or downloaded.... server-side advertising is a compelling and valuable way to approach dynamic ad insertion. The ads become part of the content itself, no different or separate from the podcast or stream. Server-side means little to no integration is needed to deliver ads across all available platforms...

Key term(s)
  • server side advertising

French

Domaine(s)
  • Informatique
  • Programmes et programmation (Informatique)
  • Publicité
  • Motivation et psychologie de la publicité
Key term(s)
  • publicité côté-serveur

Spanish

Save record 3

Record 4 2024-02-23

English

Subject field(s)
  • Software
  • Advertising
CONT

Embrace an easy-to-manage dynamic ad insertion and strategic ad scheduling platform through a fully adaptable ad insertion software. [The] producer of software-only broadcasting solutions... will declutter your control rooms, increase productivity, and encourage a better range of adaptability and scalability.

French

Domaine(s)
  • Logiciels
  • Publicité

Spanish

Save record 4

Record 5 2021-12-24

English

Subject field(s)
  • Surveillance, Detection and Reconnaissance (Military)
  • Combined Forces (Military)
DEF

A coordination process through which intelligence collection disciplines, collection capabilities and exploitation activities provide data, information and single source intelligence to address an information or intelligence requirement, in a deliberate, ad hoc or dynamic time frame in support of operations planning and execution.

OBS

The joint intelligence, surveillance and reconnaissance process consists of five steps: Task, Collect, Process, Exploit and Disseminate (TCPED).

OBS

joint intelligence, surveillance and reconnaissance process; JISR process: designations and definition standardized by NATO.

French

Domaine(s)
  • Surveillance, détection et reconnaissance (Militaire)
  • Interarmées
DEF

Processus de coordination au moyen duquel les disciplines de recherche du renseignement, les capacités de recherche et les activités d'exploitation fournissent des données, des informations et du renseignement de source unique pour répondre à un besoin en information ou en renseignement par étapes successives (attribution de mission anticipée, complémentaire ou réactive), en appui de la planification des opérations et de leur exécution.

OBS

Le processus de renseignement, surveillance et reconnaissance interarmées comprend cinq étapes : attribution des missions, recherche, traitement, exploitation et diffusion, réunies sous l'appellation TCPED (de l'anglais «Task, Collect, Process, Exploit, Disseminate»).

OBS

processus de renseignement, surveillance et reconnaissance interarmées; processus JISR : désignations et définition normalisées par l'OTAN.

Spanish

Save record 5

Record 6 1988-04-20

English

Subject field(s)
  • Artificial Intelligence
  • Philosophy (General)
CONT

Rigorous reasoning is the sort that leads to certain conclusions, and essentially concerns deduction, certain forms of induction, or certain specific forms such as hypothetico-deductive reasoning or reductio ad absurdum. There are the logician's patterns of reasoning, whose formalisation has allowed the construction of particular formal systems reflecting the intrinsic properties of these patterns. We are talking both of classical systems(predicate-calculus, money-valued systems, etc) and non-classical systems(modal, desutic, temporal and dynamic logics).

French

Domaine(s)
  • Intelligence artificielle
  • Philosophie (Généralités)
OBS

D'autres auteurs anglo-américains emploient "catégorique" mais avec des acceptions différentes.

Spanish

Save record 6

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