TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
DYNAMIC AD INSERTION [2 records]
Record 1 - internal organization data 2024-03-28
Record 1, English
Record 1, Subject field(s)
- Informatics
- Computer Programs and Programming
- Advertising
- Motivation and Advertising Psychology
Record 1, Main entry term, English
- server-side advertising
1, record 1, English, server%2Dside%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Server-side advertising directly incorporates ad audio or video into the content itself as it's being streamed or downloaded.... server-side advertising is a compelling and valuable way to approach dynamic ad insertion. The ads become part of the content itself, no different or separate from the podcast or stream. Server-side means little to no integration is needed to deliver ads across all available platforms... 1, record 1, English, - server%2Dside%20advertising
Record 1, Key term(s)
- server side advertising
Record 1, French
Record 1, Domaine(s)
- Informatique
- Programmes et programmation (Informatique)
- Publicité
- Motivation et psychologie de la publicité
Record 1, Main entry term, French
- publicité côté serveur
1, record 1, French, publicit%C3%A9%20c%C3%B4t%C3%A9%20serveur
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record 1, Key term(s)
- publicité côté-serveur
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2024-02-23
Record 2, English
Record 2, Subject field(s)
- Software
- Advertising
Record 2, Main entry term, English
- ad insertion software
1, record 2, English, ad%20insertion%20software
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- ad-insertion software 2, record 2, English, ad%2Dinsertion%20software
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Embrace an easy-to-manage dynamic ad insertion and strategic ad scheduling platform through a fully adaptable ad insertion software. [The] producer of software-only broadcasting solutions... will declutter your control rooms, increase productivity, and encourage a better range of adaptability and scalability. 1, record 2, English, - ad%20insertion%20software
Record 2, French
Record 2, Domaine(s)
- Logiciels
- Publicité
Record 2, Main entry term, French
- logiciel d'insertion de publicités
1, record 2, French, logiciel%20d%27insertion%20de%20publicit%C3%A9s
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2025
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.
Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.
- Date Modified: