TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
ELECTRONIC DATA INTERCHANGE RESEARCH [1 record]
Record 1 - internal organization data 2020-11-18
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Advertising Techniques
- Electronic Commerce
Record 1, Main entry term, English
- cybermarketing
1, record 1, English, cybermarketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- electronic marketing 2, record 1, English, electronic%20marketing
correct
- e-marketing 2, record 1, English, e%2Dmarketing
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Any type of Internet-based promotion [which] includes Web sites, targeted e-mail, Internet bulletin boards, sites where customers can dial-in and download files, and sites that engage in Internet commerce by offering products for [sale] over the Internet. 3, record 1, English, - cybermarketing
Record number: 1, Textual support number: 1 CONT
The basic function or objective of cyber-marketing is to use the power of online networks, computer communications, and digital interactive media to reach target audiences or to enhance marketing or integrated marketing communications. 4, record 1, English, - cybermarketing
Record number: 1, Textual support number: 1 OBS
Some of the various types of cyber-marketing include CD-ROM, e-mail, electronic data interchange, business-oriented database services, posting, hosting or presenting information on the Internet, and online marketing research. 4, record 1, English, - cybermarketing
Record number: 1, Textual support number: 2 OBS
The term doesn’t have a strict meaning, though, and many marketing managers use it to cover any computer-based marketing tools. 3, record 1, English, - cybermarketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Techniques publicitaires
- Commerce électronique
Record 1, Main entry term, French
- mercatique électronique
1, record 1, French, mercatique%20%C3%A9lectronique
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- cybermarketing 2, record 1, French, cybermarketing
anglicism, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Ensemble des techniques mercatiques utilisant des supports ou des réseaux électroniques. 1, record 1, French, - mercatique%20%C3%A9lectronique
Record number: 1, Textual support number: 1 OBS
L'ensemble des stratégies, activités, techniques, destinées à : optimiser le système d'information marketing en faisant l'usage des informations acquises en temps réel; identifier et satisfaire les besoins du consommateur au moment où ceux-ci se manifestent, à travers la construction d'un rapport interactif, direct, personnalisé et de long terme. 2, record 1, French, - mercatique%20%C3%A9lectronique
Record number: 1, Textual support number: 2 OBS
mercatique électronique : terme publié au Journal officiel du 28 juillet 2001. 3, record 1, French, - mercatique%20%C3%A9lectronique
Record 1, Spanish
Record 1, Textual support, Spanish
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