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FREE-SEAT BONANZA [1 record]

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Record 1 1987-05-13

English

Subject field(s)
  • Translation (General)
  • Pricing (Air Transport)
CONT

[British Airways] chose to confront the crisis [that US visitors were staying away from Europe] by offering a free-seat bonanza in the USA, a scheme which has met with considerable success if load factors are your yard-stick.

French

Domaine(s)
  • Traduction (Généralités)
  • Tarification (Transport aérien)

Spanish

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