TERMIUM Plus®

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Alphabetical list of terms

Record 1 1980-06-25

English

Subject field(s)
  • Advertising
CONT

There is almost no way that a full-page ad in a newspaper... can get double the "noting" or recognition score of the same ad in a half-page version.

Key term(s)
  • full paged advertising

French

Domaine(s)
  • Publicité
CONT

Il est pratiquement impossible qu'une annonce pleine page dans un journal [...] soit perçue ou reconnue deux fois plus que la même annonce publiée en demi-page.

OBS

Pleine page : Surface publicitaire occupant la totalité d'une page sans aucune marge.

Spanish

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