TERMIUM Plus®

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FULL-SERVICE AGENCY [3 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2005-02-04

English

Subject field(s)
  • Trademarks (Law)
  • Copyright, Patent and Trademark Law
  • Trade
CONT

A successfully established brand is one that embodies a set of positive attributes associated with a product or entity that resonates with a particular set of customers. As the awareness of a brand increases, these underlying combinations of attributes evolve into the character and soul of that brand.

CONT

Omnia's Interactive Services business unit began just six months ago, as an extension of Omnia Marketing, a full-service advertising agency. Its primary brand through which Omnia does its marketing is Catmedia. net.

CONT

A product or manufacturer having a name brand.

OBS

These terms are not interchangeable in all contexts.

French

Domaine(s)
  • Marques de commerce (Droit)
  • Propriété industrielle et intellectuelle
  • Commerce
CONT

La marque bien connue devient alors indicatrice d'une norme technique. Toutefois cette utilisation non autorisée d'une marque connue permet de bénéficier impunément et sans permission de la réputation d'une grande marque et de la clientèle qui s'y rattache.

CONT

La Taiwan Lite, une version allégée de la marque populaire [Taïwan], a été lancée en 1999 pour cibler les consommateurs de bière attirés par un produit léger.

CONT

Harley Davidson est une marque bien implantée, réputée pour son image de qualité et de style de vie.

OBS

Ces équivalents ne sont pas interchangeables dans tous les contextes.

Key term(s)
  • marque prestigieuse
  • marque renommée
  • marque bien établie sur le marché

Spanish

Save record 1

Record 2 1986-03-10

English

Subject field(s)
  • Advertising Agencies and Services
DEF

Service provided by a full-service advertising agency. It comprises the development of a media plan and a media strategy, and the purchase of space and time for advertisers.

French

Domaine(s)
  • Agences et services de publicité

Spanish

Save record 2

Record 3 1986-03-10

English

Subject field(s)
  • Advertising Agencies and Services
DEF

Group of specialists provided by a full-service advertising agency to ensure a liaison between the client and the agency and to supervise the planning and execution of the client's advertising campaign.

French

Domaine(s)
  • Agences et services de publicité

Spanish

Save record 3

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