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GENERAL SALES AGENCY [1 record]

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Record 1 1995-03-13

English

Subject field(s)
  • Occupation Names (General)
  • Marketing
CONT

Geoff Arnoldi, Vice-President and Managing Director of Promotions Solutions Group(PSG)(Toronto), a division of Bozell Palmer Bonner, says the sales promotion agency will become a tactical marketing specialist as opposed to a promotion specialist. PSG will specialize in database-marketing management, event marketing, consulting, trade, and sales force consulting, and promotions. PSG clients include Pepsi, American Express, Kraft General Foods, E. D. Smith, Mattel, and Hershey.

French

Domaine(s)
  • Désignations des emplois (Généralités)
  • Commercialisation

Spanish

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