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GOODWILL ADVERTISING [2 records]
Record 1 - internal organization data 2017-01-25
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- goodwill advertising 1, record 1, English, goodwill%20advertising
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
goodwill advertising : term extracted from the “Glossaire de l'économie” and reproduced with permission of the Organisation for Economic Co-operation and Development. 2, record 1, English, - goodwill%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- publicité de notoriété
1, record 1, French, publicit%C3%A9%20de%20notori%C3%A9t%C3%A9
feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
publicité de notoriété : terme extrait du «Glossaire de l’économie» et reproduit avec l’autorisation de l’Organisation de coopération et de développement économiques. 2, record 1, French, - publicit%C3%A9%20de%20notori%C3%A9t%C3%A9
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1980-11-04
Record 2, English
Record 2, Subject field(s)
- Motivation and Advertising Psychology
Record 2, Main entry term, English
- customer-holdover effect
1, record 2, English, customer%2Dholdover%20effect
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Each piece of advertising influences sales today, and at the same time adds another brick to the structure of goodwill that increases business tomorrow. The key element is the customer-holdover effect. 1, record 2, English, - customer%2Dholdover%20effect
Record 2, Key term(s)
- holdover effect
Record 2, French
Record 2, Domaine(s)
- Motivation et psychologie de la publicité
Record 2, Main entry term, French
- effet de report 1, record 2, French, effet%20de%20report
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Il faut savoir que chaque action publicitaire a une influence à court terme sur les ventes, à plus long terme sur la structure du goodwill, et, par voie de conséquence, sur la valeur de l'entreprise dans son ensemble. L'élément capital est appelé ici l'effet de report, (...) 1, record 2, French, - effet%20de%20report
Record 2, Spanish
Record 2, Textual support, Spanish
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