TERMIUM Plus^®

Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

Drip pricing is the practice of advertising a price which is not actually attainable because of the addition of mandatory fees(other than those imposed by a government, such as a sales tax).  2, record 1, English, - drip%20pricing

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 CONT

[...] l'indication de prix partiel consiste à proposer des prix peu élevés pour attirer les consommateurs, mais à ajouter ensuite des frais obligatoires.  2, record 1, French, - indication%20de%20prix%20partiel

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 OBS

… the Canadian Private Programmatic Marketplace … is a grouping of high quality, major Canadian digital platforms that can be used to help the Government of Canada achieve awareness objectives in its advertising campaigns.  1, record 2, English, - Canadian%20Private%20Programmatic%20Marketplace

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 OBS

[…] le Marché programmatique privé canadien […] regroupe les principales plateformes numériques canadiennes de haute qualité [et] peut être utilisé par le gouvernement du Canada pour atteindre les objectifs de sensibilisation dans le cadre de ses campagnes publicitaires.  1, record 2, French, - March%C3%A9%20programmatique%20priv%C3%A9%20canadien

Record 2,  Textual support,  Spanish

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 OBS

The LDCC is a public relations/advertising vehicle, a legislative monitor at the municipal, provincial and federal levels of government and [continues] to provide tourist and business information, as well as business programs and events for [its] members. [It continues] to be a leading advocacy role and [an influencer] for the local business community, advancing the economic, commercial and civic interests of the community.  2, record 3, English, - Lindsay%20%26%20District%20Chamber%20of%20Commerce

Record 3,  Textual support,  French

Record 3,  Textual support,  Spanish

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 DEF

… an inter-jurisdictional umbrella association consisting of provincial mortgage broker associations in Canada [whose mandate] is to strengthen the efficiencies of provincial mortgage brokers associations and enable them to focus on providing regional services to their members while sharing certain cross jurisdictional costs, programs and advocacy initiatives amongst provincial associations.  2, record 4, English, - Canadian%20Mortgage%20Brokers%20Association

Record number: 4, Textual support number: 1 OBS

[CMBA's role is to] represent members to federal government, its agencies and other government bodies on issues of national importance[;] promote a national legislative agenda which supports a vibrant mortgage broker and partner sector[;] provide technological infrastructure, advertising material, brand awareness to support provincial associations and their members[;] enhance member professionalism and ethics by providing national standards and trademarks representing quality and integrity.  2, record 4, English, - Canadian%20Mortgage%20Brokers%20Association

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 DEF

[…] regroupement pancanadien d'associations de courtiers hypothécaires provinciales [dont le] mandat est de renforcer l'efficacité des associations provinciales de courtiers en prêts hypothécaires et de leur permettre de se concentrer sur la prestation de services régionaux à leurs membres tout en partageant certains coûts, programmes et campagnes de plaidoyer au niveau national.  2, record 4, French, - Association%20des%20courtiers%20hypoth%C3%A9caires%20du%20Canada

Record number: 4, Textual support number: 1 OBS

[Le rôle de l'ACHC est de] représenter ses membres auprès du gouvernement fédéral, ses ministères et d'autres organismes gouvernementaux dans les dossiers d'importance nationale[, de] promouvoir un programme législatif national qui soutient le dynamisme de la filière du courtage hypothécaire et de ses partenaires[, de] fournir une infrastructure technologique, du matériel publicitaire et des campagnes d'image de marque pour soutenir les associations provinciales ainsi que leurs membres[, et d'] améliorer le professionnalisme et la probité des membres en fournissant des normes nationales et des marques de commerce représentant la qualité et l'intégrité.  2, record 4, French, - Association%20des%20courtiers%20hypoth%C3%A9caires%20du%20Canada

Record 4,  Textual support,  Spanish

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 OBS

This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.  1, record 5, English, - Professional%20occupations%20in%20advertising%2C%20marketing%20and%20public%20relations

Record number: 5, Textual support number: 2 OBS

1123: classification system code in the National Occupational Classification.  2, record 5, English, - Professional%20occupations%20in%20advertising%2C%20marketing%20and%20public%20relations

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 OBS

Ce groupe de base comprend les spécialistes en publicité, en marketing et en relations publiques qui analysent, élaborent et appliquent des stratégies de communication et de promotion et des programmes d'information, analysent les besoins en matière de publicité et élaborent des plans de publicité et de marketing, s'occupent de la publicité des activités et des événements et entretiennent des relations avec les médias au nom de commerces, de gouvernements et d'autres organisations, ainsi qu'au nom d'artistes, d'athlètes, d'écrivains et d'autres personnes de talent. Ils travaillent pour des entreprises d'experts-conseils, des agences de publicité, des sociétés commerciales, des associations, le gouvernement, des organismes sociaux, des musées, des galeries d'art, des groupes d'intérêt public, des organismes culturels et d'autres organismes, ou ils peuvent être des travailleurs autonomes. Les agents qui représentent des artistes, des écrivains et des athlètes sont inclus dans ce groupe de base.  1, record 5, French, - Professionnels%2Fprofessionnelles%20en%20publicit%C3%A9%2C%20en%20marketing%20et%20en%20relations%20publiques

Record number: 5, Textual support number: 2 OBS

1123 : code du système de classification de la Classification nationale des professions.  2, record 5, French, - Professionnels%2Fprofessionnelles%20en%20publicit%C3%A9%2C%20en%20marketing%20et%20en%20relations%20publiques

Record 5,  Textual support,  Spanish

Record 6,  Textual support,  English

Record number: 6, Textual support number: 1 OBS

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.  1, record 6, English, - Advertising%2C%20marketing%20and%20public%20relations%20managers

Record number: 6, Textual support number: 2 OBS

0124: classification system code in the National Occupational Classification.  2, record 6, English, - Advertising%2C%20marketing%20and%20public%20relations%20managers

Record 6,  Textual support,  French

Record number: 6, Textual support number: 1 OBS

Les directeurs de la publicité, du marketing, des relations publiques et des affaires électroniques planifient, organisent, dirigent, contrôlent et évaluent les activités d'établissements et de services voués à la publicité, au marketing et aux relations publiques dans les secteurs commerciaux, industriels et d'affaires électroniques. Ils travaillent dans des établissements commerciaux et industriels, la fonction publique, des agences de marketing, de publicité et de relations publiques, ou des cabinets d'experts-conseils.  1, record 6, French, - Directeurs%2Fdirectrices%20de%20la%20publicit%C3%A9%2C%20du%20marketing%20et%20des%20relations%20publiques

Record number: 6, Textual support number: 2 OBS

0124 : code du système de classification de la Classification nationale des professions.  2, record 6, French, - Directeurs%2Fdirectrices%20de%20la%20publicit%C3%A9%2C%20du%20marketing%20et%20des%20relations%20publiques

Record 6,  Textual support,  Spanish

Record 7,  Textual support,  English

Record number: 7, Textual support number: 1 CONT

The AAPQ was created to meet the following objectives : To defend, promote and represent the interests of Quebec advertising agencies to government bodies, businesses, specific media or media associations, unions, consumer protection associations and other organizations in the communications field, in Canada and abroad; To contribute to an improvement in the quality of advertising; To raise the public' s awareness of the important role of advertising agencies; To establish and define for its members a code of ethics governing the various advertising agencies operating in Quebec so as to improve their professional relations with other parties involved.  1, record 7, English, - Association%20of%20Quebec%20Advertising%20Agencies

Record 7,  Textual support,  French

Record number: 7, Textual support number: 1 CONT

La création de l'AAPQ a été motivée par les objectifs suivants : . Défendre, promouvoir et représenter les intérêts des agences de publicité du Québec auprès des organismes et milieux gouvernementaux, milieux d'affaires, associations de médias ou médias particuliers, syndicats, organismes de protection du consommateur et autres associations du monde de la communication, au Canada comme à l'étranger; Contribuer à l'amélioration de la qualité de la publicité; - Entente collective des annonces publicitaires entre l'Union des Artistes et l'Association des producteurs conjoints - Calcul des hausses tarifaires - Grille de tarif. Sensibiliser le public en général à l'importance du rôle des agences de publicité; Établir et définir pour ses membres les règles d'un code d'éthique régissant les diverses agences de publicité œuvrant au Québec afin d'améliorer leurs relations professionnelles avec les différents intervenants.  1, record 7, French, - Association%20des%20agences%20de%20publicit%C3%A9%20du%20Qu%C3%A9bec

Record 7,  Textual support,  Spanish

Record 8,  Textual support,  English

Record number: 8, Textual support number: 1 OBS

A database managed by Public Works and Government Services Canada that contains details(project information and expenditures) on government advertising activities. Departments input information on their advertising activities into AdMIS throughout the lifecycle of each advertising project.  1, record 8, English, - Advertising%20Management%20Information%20System

Record 8,  Textual support,  French

Record number: 8, Textual support number: 1 OBS

Base de données administrée par Travaux publics et Services gouvernementaux Canada qui contient de l'information détaillée (renseignements sur les projets et les dépenses) sur les activités de publicité du gouvernement. Les ministères consignent les renseignements sur leurs activités de publicité dans le GESPUB tout au long du cycle de vie de chaque projet publicitaire.  1, record 8, French, - Syst%C3%A8me%20d%27information%20sur%20la%20gestion%20de%20la%20publicit%C3%A9

Record 8,  Textual support,  Spanish

Record 9,  Textual support,  English

Record number: 9, Textual support number: 1 DEF

A media placement authorization number issued by the Advertising Coordination and Partnerships Directorate at Public Works and Government Services Canada(PWGSC) to a department as confirmation that its advertising creative and media plan comply with government legislation, policies and standards  1, record 9, English, - ADV%20number

Record number: 9, Textual support number: 1 CONT

The ADV number authorizes the Communication Procurement Directorate at PWGSC to issue a work authorization to the agency of record to implement the media plan.  1, record 9, English, - ADV%20number

Record 9,  Textual support,  French

Record number: 9, Textual support number: 1 DEF

Numéro d'autorisation du placement dans les médias qui est émis par la Direction de la coordination de la publicité et des partenariats de Travaux publics et Services gouvernementaux Canada (TPSGC) à un ministère à titre de confirmation que ses créatifs et ses plans médias sont conformes aux lois, aux politiques et aux normes du gouvernement.  1, record 9, French, - num%C3%A9ro%20PUB

Record number: 9, Textual support number: 1 CONT

Le numéro PUB autorise la Direction de l'approvisionnement en communications de TPSGC à émettre une autorisation de travail à l'agence de coordination pour la mise en œuvre du plan de placement dans les médias.  1, record 9, French, - num%C3%A9ro%20PUB

Record 9,  Textual support,  Spanish

Record 10,  Textual support,  English

Record number: 10, Textual support number: 1 OBS

The Interactive Advertising Bureau of Canada(IAB Canada) is... a not-for-profit association representing Canada's most well-known and respected advertisers, agencies, media companies, mobile and video game marketers & developers, measurement companies, service providers, educational institutions and government associations...  1, record 10, English, - Interactive%20Advertising%20Bureau%20of%20Canada

Record 10,  Textual support,  French

Record number: 10, Textual support number: 1 OBS

Le Bureau de la publicité interactive du Canada (IAB Canada) est [...] une organisation sans but lucratif qui représente les parties prenantes les plus réputées et les plus respectées parmi les annonceurs, les agences, les entreprises médiatiques, les entreprises de marketing et de développement dans le secteur mobile et des jeux vidéo, les entreprises proposant des services de mesure d'audience, les prestataires de services, les établissements d'enseignement et les organismes gouvernementaux [...]  1, record 10, French, - Bureau%20de%20la%20publicit%C3%A9%20interactive%20du%20Canada

Record 10,  Textual support,  Spanish

Record 11,  Textual support,  English

Record number: 11, Textual support number: 1 CONT

Public opinion research helps the government to better understand Canadian society and to identify citizen needs and expectations. It is used... to evaluate the effectiveness of communication activities such as advertising; and to plan and evaluate marketing initiatives...  1, record 11, English, - marketing%20initiative

Record 11,  Textual support,  French

Record number: 11, Textual support number: 1 CONT

Les recherches sur l'opinion publique aident le gouvernement à mieux comprendre la société canadienne; cerner les besoins et les attentes des citoyens [...] évaluer l'efficacité des activités de communication, notamment la publicité; ou planifier et évaluer des initiatives de marketing [...]  1, record 11, French, - initiative%20de%20marketing

Record 11,  Textual support,  Spanish

Record 12,  Textual support,  English

Record number: 12, Textual support number: 1 CONT

[The] Office of the Commissioner of Official Languages(OCOL) reviewed a new federal advertising management framework being developed by the Treasury Board Secretariat(TBS), the organization mainly responsible for government communications policy  1, record 12, English, - communications%20policy

Record 12,  Textual support,  French

Record number: 12, Textual support number: 1 CONT

Dans le cadre de notre suivi, nous avons pris connaissance du nouveau cadre de gestion de la publicité du gouvernement en voie d'élaboration par le Secrétariat du Conseil du Trésor, l'organisme principalement responsable de la politique de communication du gouvernement.  1, record 12, French, - politique%20de%20communication

Record 12,  Textual support,  Spanish

Record 13,  Textual support,  English

Record number: 13, Textual support number: 1 DEF

The assignment of an employee to a set of duties to meet the needs of the organization.  3, record 13, English, - rotational%20assignment

Record number: 13, Textual support number: 1 CONT

Communication Canada has established an Advertising Coordination Centre, which will :... Give employees from other government organizations rotational assignment opportunities within the Coordination Centre, thereby providing a greater mix of knowledge and skills that can be taken back to their own organizations...  4, record 13, English, - rotational%20assignment

Record 13,  Textual support,  French

Record number: 13, Textual support number: 1 DEF

Dans un régime de rotation des emplois, désignation des travailleurs aux postes qu'ils devront successivement occuper selon un cycle.  3, record 13, French, - affectation%20par%20rotation

Record number: 13, Textual support number: 1 CONT

Communication Canada a établi un Centre de coordination de la publicité, dont les tâches seront les suivantes : [...] Donner aux employés des autres organisations du gouvernement des possibilités d'affectation par rotation au Centre de coordination, leur offrant ainsi un plus large éventail de connaissances et de compétences à ramener à leurs organisations [...]  4, record 13, French, - affectation%20par%20rotation

Record 13,  Textual support,  Spanish

Record 14,  Textual support,  English

Record number: 14, Textual support number: 1 OBS

The Advertising Policy Sub-committee(APSC) of the Cabinet Committee on Communications maintains an overview of government advertising and makes recommendations to the Chairperson of the Cabinet Committee, as required, on such matters as allocation of expenditures; priority themes; overall consistency and coordination; effectiveness of the management system for advertising; and, policy direction. The APSC will also advise the Chairperson of the Cabinet Committee on Communications on the selection of advertising campaigns to be evaluate  1, record 14, English, - Advertising%20Policy%20Sub%2Dcommittee

Record 14,  Textual support,  French

Record number: 14, Textual support number: 1 OBS

Le Sous-comité de la politique de publicité (SCCP) du Comité du Cabinet chargé des communications coordonne la publicité gouvernementale et donne des avis, au besoin, au président du Comité du Cabinet en ce qui concerne, entre autres, les sujets suivants : la réparation des dépenses; les thèmes prioritaires; la conformité et la coordination d'ensemble; l'efficacité du système et la coordination d'ensemble; l'efficacité du système de gestion; et l'orientation de la politique. Le SCPP conseillera également le président du Comité du Cabinet chargé des communications sur le choix des campagnes de publicité à évalue  1, record 14, French, - Sous%2Dcomit%C3%A9%20de%20la%20politique%20de%20publicit%C3%A9

Record 14,  Textual support,  Spanish

Record 15,  Textual support,  English

Record number: 15, Textual support number: 1 CONT

Criteria for(advertising) agency selection 1. Capability(30 points) Professional qualifications, track record, experience with government accounts, creativity, strength of support service.  3, record 15, English, - support%20service

Record 15,  Textual support,  French

Record number: 15, Textual support number: 1 DEF

Service auxiliaire qui contribue indirectement à la réalisation des objectifs d'une organisation.  2, record 15, French, - service%20de%20soutien

Record number: 15, Textual support number: 1 CONT

Critères de sélection des agences (de publicité) 1. Capacité (30 points) Compétence professionnelle, antécédents, expérience auprès du gouvernement, créativité, solidité des services de soutien.  3, record 15, French, - service%20de%20soutien

Record 15,  Textual support,  Spanish

Record 16,  Textual support,  English

Record number: 16, Textual support number: 1 CONT

In some ways, the moratorium on government advertising and the reaction of the official language minority media associations have helped increase movement on these issues.  1, record 16, English, - moratorium%20on%20government%20advertising

Record 16,  Textual support,  French

Record number: 16, Textual support number: 1 CONT

Le moratoire sur la publicité gouvernementale et la réaction des associations de presse de langue officielle minoritaire ont en quelque sorte mis la machine en marche.  1, record 16, French, - moratoire%20sur%20la%20publicit%C3%A9%20gouvernementale

Record 16,  Textual support,  Spanish

Record 17,  Textual support,  English

Record number: 17, Textual support number: 1 CONT

"I expect the government to comply without delay with its language obligations relating to advertising and to improve its processes in order to reach these communities and support the official language minority press by using it as a means of communication, "the Commissioner concluded.  1, record 17, English, - minority%20press

Record 17,  Textual support,  French

Record number: 17, Textual support number: 1 CONT

Utilisation de la presses minoritaire par les institutions fédérales [...]  1, record 17, French, - presse%20minoritaire

Record 17,  Textual support,  Spanish

Record 18,  Textual support,  English

Record number: 18, Textual support number: 1 CONT

On March 15, 2004, the Minister of Public Works and Government Services Canada announced a moratorium on all Government of Canada advertising activities until June 1, 2004. As well, there was to be a 15% reduction in media placement expenses from the 2002-2003 level, amounting to some $83 million.  1, record 18, English, - media%20placement%20expense

Record 18,  Textual support,  French

Record number: 18, Textual support number: 1 CONT

Enfin, nous nous sommes intéressés au moratoire sur la publicité du gouvernement du Canada annoncé le 15 mars 2004 par le ministre de Travaux publics et Services gouvernementaux Canada. Le moratoire devait s'appliquer jusqu'au 1er juin 2004. De plus, il devait y avoir une réduction de 15 p. 100 des dépenses en matière de placement média par rapport aux dépenses de 2002-2003, ce qui représentait quelque 83 millions de dollars.  1, record 18, French, - d%C3%A9pense%20en%20mati%C3%A8re%20de%20placement%20m%C3%A9dia

Record 18,  Textual support,  Spanish

Record 19,  Textual support,  English

Record number: 19, Textual support number: 1 CONT

The Advertising Management Group serves both the Advertising Policy Sub-committee and the Minister of Supply and Services with regard to their respective responsibilities for the management of government advertising.  2, record 19, English, - government%20advertising

Record 19,  Textual support,  French

Record number: 19, Textual support number: 1 CONT

Le Groupe de gestion de la publicité dessert à la fois le Sous-comité de la politique de publicité et le ministre des Approvisionnements et Services dans leur champ de compétence respectif concernant la gestion de la publicité gouvernementale.  2, record 19, French, - publicit%C3%A9%20gouvernementale

Record number: 19, Textual support number: 1 OBS

Terme tiré du Manuel du Conseil du Trésor/Communications.  3, record 19, French, - publicit%C3%A9%20gouvernementale

Record 19,  Textual support,  Spanish

Record 20,  Textual support,  English

Record number: 20, Textual support number: 1 OBS

Public Works and Government Services Canada. The Advertising Coordination and Partnerships Directorate provides federal institutions with planning, coordination, advisory and training services on advertising, as well as expertise and support for partnering arrangements in communicating, marketing and promoting government programs and services to Canadians.  1, record 20, English, - Advertising%20Coordination%20and%20Partnerships%20Directorate

Record 20,  Textual support,  French

Record number: 20, Textual support number: 1 OBS

Travaux publics et Services gouvernementaux Canada. La Direction de la coordination de la publicité et des partenariats dispense aux institutions fédérales des conseils de planification, de coordination et des services de formation en publicité ainsi que son savoir-faire et son soutien dans le domaine de la communication, du marketing et de la promotion des programmes et des services du gouvernement auprès des Canadiens et des Canadiennes.  1, record 20, French, - Direction%20de%20la%20coordination%20de%20la%20publicit%C3%A9%20et%20des%20partenariats

Record 20,  Textual support,  Spanish

Record 21,  Textual support,  English

Record number: 21, Textual support number: 1 CONT

In the coming months, Public Works and Government Services Canada(PWGSC) will be offering to federal institutions, as well as to advertising and placement agencies, a series of training sessions on the new advertising management process to address the requirements of the Official Languages Act.  1, record 21, English, - advertising%20management%20process

Record 21,  Textual support,  French

Record number: 21, Textual support number: 1 CONT

Au cours des prochains mois, Travaux publics et Services gouvernementaux Canada (TPSGC) offrira aux institutions fédérales ainsi qu'aux agences de publicité et de placement, une série de séances de formation sur la nouvelle procédure de gestion de la publicité, où il sera question des exigences de la Loi sur les langues officielles.  1, record 21, French, - proc%C3%A9dure%20de%20gestion%20de%20la%20publicit%C3%A9

Record 21,  Textual support,  Spanish

Record 22,  Textual support,  English

Record number: 22, Textual support number: 1 OBS

The Federal Accountability Action Plan is about strengthening accountability and integrity in government. It is about reassuring Canadians that the Government of Canada is working in their best interests. Through this Action Plan, the Government will : reform the financing of political parties; ban secret donations to political candidates; strengthen the role of the Ethics Commissioner; toughen the Lobbyists Registration Act; ensure truth in budgeting with a Parliamentary Budget Authority; make qualified government appointments; clean up the procurement of government contracts; clean up government polling and advertising; provide real protection to whistleblowers; strengthen access to information legislation; strengthen the power of the Auditor General; strengthen auditing and accountability within departments; create a Director of Public Prosecutions.  1, record 22, English, - Federal%20Accountability%20Action%20Plan

Record 22,  Textual support,  French

Record number: 22, Textual support number: 1 OBS

Le Plan d'action sur l'imputabilité fédérale vise à renforcer la responsabilisation et l'intégrité au gouvernement. Il vise à garantir aux Canadiennes et aux Canadiens que le gouvernement du Canada travaille dans leur intérêt. Le plan d'action établit un bon équilibre entre la surveillance et la souplesse. Dans le cadre de ce plan d'action, le gouvernement compte : réformer le financement des partis politiques; interdire le versement de dons secrets aux candidats politiques; renforcer le rôle du commissaire à l'éthique; renforcer la Loi sur l'enregistrement des lobbyistes; garantir la transparence de la budgétisation; nommer des personnes qualifiées au gouvernement; assainir le processus de passation des marchés de l'État; assainir les méthodes de publicité et de recherche sur l'opinion publique du gouvernement; fournir une protection réelle aux divulgateurs; renforcer la législation relative à l'accès à l information; renforcer les pouvoirs de la vérificatrice générale; renforcer la vérification et la responsabilisation au sein des ministères; créer le poste de directeur des poursuites pénales.  1, record 22, French, - Plan%20d%27action%20sur%20la%20responsabilit%C3%A9%20f%C3%A9d%C3%A9rale

Record 22,  Textual support,  Spanish

Record 23,  Textual support,  English

Record number: 23, Textual support number: 1 OBS

Industy Canada. The CMB ensures that the Communications Policy of the Government of Canada is properly applied to all departmental communications activities. It also manages communications planning, advisory services, advertising, media relations, marketing, public opinion research, publications, Internet presence, ministerial event participation and other key communications activities within the department..  1, record 23, English, - Communications%20and%20Marketing%20Branch

Record 23,  Textual support,  French

Record number: 23, Textual support number: 1 OBS

Industrie Canada. La DGCM s'assure que la Politique de communication du gouvernement du Canada est dûment suivie dans le cadre de toutes les activités du Ministère. De plus, elle gère la planification des communications, les services consultatifs, la publicité, les relations avec les médias, le marketing, la recherche sur l'opinion publique, les publications, la visibilité du Ministère sur Internet, la participation aux activités ministérielles et d'autres activités clés de communication au sein du Ministère.  1, record 23, French, - Direction%20g%C3%A9n%C3%A9rale%20des%20communications%20et%20du%20marketing

Record 23,  Textual support,  Spanish

Record 24,  Textual support,  English

Record number: 24, Textual support number: 1 OBS

CCA's mission is to be the credible, caring and authoritative voice of responsible children's advertising and communications. CCA actively works in partnership with government, educators, parents and issue experts to identify issues of concern in children's lives and deliver solutions to help children.  1, record 24, English, - Concerned%20Children%27s%20Advertisers

Record 24,  Textual support,  French

Record 24,  Textual support,  Spanish

Record 25,  Textual support,  English

Record number: 25, Textual support number: 1 CONT

Including commercial or paid advertising(in government publications) requires the prior approval of the Treasury Board.  2, record 25, English, - paid%20advertising

Record 25,  Textual support,  French

Record number: 25, Textual support number: 1 DEF

Publicité identifiée par un commanditaire [et qui] utilise ordinairement les mass média comme la télévision, la radio, les journaux mais [qui] peut passer aussi par des catalogues, des revues spécialisées, des tracts, etc. [selon le] public visé.  3, record 25, French, - publicit%C3%A9%20payante

Record number: 25, Textual support number: 1 CONT

L'insertion de publicité commerciale ou payée (dans les publications du gouvernement) doit être autorisée au préalable par le Conseil du Trésor.  4, record 25, French, - publicit%C3%A9%20payante

Record 25,  Textual support,  Spanish

Record 26,  Textual support,  English

Record number: 26, Textual support number: 1 OBS

Hong Kong. The Information Services Department serves as the Government's public relations consultant, publisher, advertising agent and news agency. It provides the link between the administration and the media and, through the latter, enhances public understanding of government policies, decisions and activities.  1, record 26, English, - Information%20Services%20Department

Record 26,  Textual support,  French

Record 26,  Textual support,  Spanish

Record 27,  Textual support,  English

Record number: 27, Textual support number: 1 OBS

The Privy Council Office has a central role in the co-ordination and management of government communications, it is responsible for chairing the Government Advertising Committee(GAC), which review and advises on the advertising plans of institutions, helping to ensure their consistency with key government priorities and compliance with relevant policies.  1, record 27, English, - Government%20Advertising%20Committee

Record 27,  Textual support,  French

Record number: 27, Textual support number: 1 OBS

Le Bureau du Conseil privé joue un rôle de premier plan dans la coordination et la gestion des communications gouvernementales, il préside le Comité sur la publicité gouvernementale, qui examine les plans de publicité des institutions en vue de contribuer à vérifier s'ils sont compatibles avec les grandes priorités du gouvernement et conformes aux politiques pertinentes et qui donne des conseils à ce sujet.  1, record 27, French, - Comit%C3%A9%20sur%20la%20publicit%C3%A9%20gouvernementale

Record 27,  Textual support,  Spanish

Record 28,  Textual support,  English

Record number: 28, Textual support number: 1 CONT

Including commercial or paid advertising(in government publications) requires the prior approval of the Treasury Board  2, record 28, English, - commercial%20advertising

Record 28,  Textual support,  French

Record number: 28, Textual support number: 1 CONT

L'insertion de publicité commerciale ou payée (dans les publications du gouvernement) doit être autorisée au préalable par le Conseil du Trésor  2, record 28, French, - publicit%C3%A9%20commerciale

Record number: 28, Textual support number: 1 OBS

Les tarifs de publicité sont variables à l'intérieur d'une même publication [...] selon qu'il s'agit de publicité commerciale ou de publicité financière.  3, record 28, French, - publicit%C3%A9%20commerciale

Record 28,  Textual support,  Spanish

Record 29,  Textual support,  English

Record number: 29, Textual support number: 1 CONT

The Government of Canada is also looking at provisions under the Competition Act governing deceptive trade practices and misleading advertising.  1, record 29, English, - deceptive%20trade%20practice

Record 29,  Textual support,  French

Record number: 29, Textual support number: 1 CONT

Le gouvernement du Canada étudie également des dispositions de la Loi sur la concurrence qui régissent les pratiques commerciales trompeuses et la publicité mensongère.  1, record 29, French, - pratique%20commerciale%20trompeuse

Record 29,  Textual support,  Spanish

Record 30,  Textual support,  English

Record number: 30, Textual support number: 1 OBS

In November of 1997 the Advertising and Public Opinion Research Sector(APORS), the Public Relations and Print Contract Services Sector(PCPCS) and Reference Canada were integrated to form a new branch called the Communication Coordination Services Branch. The mandate of this branch is to provide corporate leaderhsip in harmonizing the delivery of government messages and in the provision of effective procurement and professional services in the areas of public relations, advertising, printing, public opinion research and communications services. Public Works and Government Services Canada.  2, record 30, English, - Communications%20Coordination%20Services%20Branch

Record 30,  Textual support,  French

Record number: 30, Textual support number: 1 OBS

Depuis novembre 1997, le Secteur de la publicité et de la recherche sur l'opinion publique (SPROP) et le Secteur des relations publiques et des marchés de services d'imprimerie (SRPMSI) et Référence Canada sont fusionnés en une seule unité administrative, la Direction générale des services de coordination des communications. Le mandat de la Direction générale est de fournir au Ministère le leadership nécessaire pour harmoniser la diffusion des messages du gouvernement et d'offrir des services d'achat et des services professionnels efficaces dans le domaine des relations publiques, de la publicité, de l'impression, de la recherche sur l'opinion publique et des services de communications. Travaux publics et Services gouvernementaux Canada.  1, record 30, French, - Direction%20g%C3%A9n%C3%A9rale%20des%20services%20de%20coordination%20des%20communications

Record 30,  Textual support,  Spanish

Record 31,  Textual support,  English

Record number: 31, Textual support number: 1 CONT

One specializing in the recruitment and selection of middle and senior executives on behalf of client companies. These consultants are normally expert in selection techniques, including psychological testing and interviewing and assessment procedures. They usually handle recruitment advertising as an integral part of their recruitment and selection service. Often, they act as a kind of broker between applicant and prospective employer, sometimes undertaking not to divulge the applicant's name and identity to the prospective employer until and unless the applicant gives permission. In the case of vacancies for very senior appointments, a selection consultant may act as a so-called head-hunter or executive search consultant, seeking out suitable people in other firms rather than advertising for applicants in the conventional way. Selection consultants are usually independent organizations or individuals, or they may be Government sponsored bodies such as the Professional and Executive Recruitment service(PER) in the UK. A distinction should normally be made between selection consultants and employment agencies, these latter organizations being largely concerned with introducing office staff and unskilled or semi-skilled manual staff to prospective employers.  1, record 31, English, - selection%20consultant

Record 31,  Textual support,  French

Record 31,  Textual support,  Spanish

Record 32,  Textual support,  English

Record number: 32, Textual support number: 1 OBS

The revised Guide is a comprehensive reference document.... It is designed to provide the private and public sector with current federal food labelling and advertising policy and regulatory requirements, and includes other government labelling publications, including the Basic Labelling for Prepackaged Foods, the Nutrition Labelling Handbook(revised), the Guide to the Labelling of Alcoholic Beverages and Health Canada's Guidelines for Health Information Programs Involving the Sale of Foods.  1, record 32, English, - Guide%20to%20Food%20Labelling%20and%20Advertising

Record 32,  Textual support,  French

Record number: 32, Textual support number: 1 OBS

Le Guide révisé est un document de référence complet [...] Il renseigne tant le secteur privé que le secteur public sur les exigences actuelles du gouvernement fédéral, au titre des politiques et des règlements, en matière d'étiquetage et de publicité sur les aliments. En outre, il intègre certaines autres publications gouvernementales sur l'étiquetage, dont les Exigences fondamentales concernant l'étiquetage des aliments préemballés, le Manuel sur l'étiquetage nutritionnel, le Guide de l'étiquetage des boissons alcoolisées et les Lignes directrices relatives aux programmes d'information sur la santé traitant de la vente d'aliments.  1, record 32, French, - Guide%20d%27%C3%A9tiquetage%20et%20de%20publicit%C3%A9%20sur%20les%20aliments

Record 32,  Textual support,  Spanish

Record 33,  Textual support,  English

Record number: 33, Textual support number: 1 OBS

Information obtained from Advertising and Public Opinion Research Directorate, Public Works and Government Services Canada.  1, record 33, English, - 1996%2D97%20Public%20Opinion%20Research%20Plan

Record 33,  Textual support,  French

Record number: 33, Textual support number: 1 OBS

Information obtenue de la Direction de la publicité et de la recherche sur l'opinion publique, Travaux publics et Services gouvernementaux Canada.  1, record 33, French, - Plan%20annuel%201996%2D97%20pour%20la%20recherche%20sur%20l%27opinion%20publique

Record 33,  Textual support,  Spanish

Record 34,  Textual support,  English

Record number: 34, Textual support number: 1 CONT

All federal advertising is coordinated to support the social, economic and cultural objectives of the government and to ensure that the public is adequately informed of government programs and priorities.  1, record 34, English, - federal%20advertising

Record 34,  Textual support,  French

Record number: 34, Textual support number: 1 CONT

Toute la publicité fédérale est coordonnée pour appuyer les objectifs sociaux, économiques et culturels du gouvernement et pour informer adéquatement le public des priorités et des programmes gouvernementaux.  1, record 34, French, - publicit%C3%A9%20f%C3%A9d%C3%A9rale

Record number: 34, Textual support number: 1 OBS

Terme tiré du Manuel du Conseil du Trésor/Communications.  2, record 34, French, - publicit%C3%A9%20f%C3%A9d%C3%A9rale

Record 34,  Textual support,  Spanish

Record 35,  Textual support,  English

Record number: 35, Textual support number: 1 CONT

Criteria for(advertising) agency selection 1. Capability(30 points) Professional qualifications, track record, experience with government accounts, creativity, strength of support services.  2, record 35, English, - track%20record

Record number: 35, Textual support number: 1 OBS

One of the reasons that managers display concern about their ... "track records" is that they have an impact on other’s beliefs about their expertise.  3, record 35, English, - track%20record

Record 35,  Textual support,  French

Record number: 35, Textual support number: 1 CONT

Critères de sélection des agences (de publicité) 1. Capacité (30 points) Compétence professionnelle, antécédents, expérience auprès du gouvernement, créativité, solidité des services de soutien.  3, record 35, French, - r%C3%A9f%C3%A9rence

Record number: 35, Textual support number: 1 OBS

Les cadres supérieurs ou dirigeants sont d'ailleurs préoccupés de leurs (...) références, parce qu'elles influent fortement sur l'idée que se font les autres de leur compétence.  1, record 35, French, - r%C3%A9f%C3%A9rence

Record 35,  Textual support,  Spanish

Record 36,  Textual support,  English

Record number: 36, Textual support number: 1 CONT

Within reason, disabled persons should appear in any visual representations of groups(graphics, TV, advertising) made up of men, women, young and old.... Specifically, disabled persons should be shown, as the message or material indicates :... along with able-bodied people in various employment roles(doctors, lawyers, government officials, business executives, journalists, teachers, etc.).  1, record 36, English, - able%2Dbodied%20people

Record 36,  Textual support,  French

Record number: 36, Textual support number: 1 CONT

Dans la mesure du raisonnable, les personnes handicapées devraient être incluses dans toute représentation visuelle (illustrations, télévision, publicité) de groupes composés d'hommes, de femmes, de personnes âgées et de jeunes [...] Plus précisément, il faut représenter les personnes handicapées, selon ce qu'indique le message ou le document : [...] tout comme les personnes physiquement aptes, dans l'exercice de diverses professions (docteurs, avocats, agents du gouvernement, gens d'affaires, journalistes, enseignants, etc.).  1, record 36, French, - personne%20physiquement%20apte

Record number: 36, Textual support number: 1 OBS

Terme tiré du Manuel du Conseil du Trésor/communications.  2, record 36, French, - personne%20physiquement%20apte

Record 36,  Textual support,  Spanish