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GOVERNMENT ADVERTISING COMMITTEE [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2011-09-26

English

Subject field(s)
  • Organizations, Administrative Units and Committees
  • Advertising
OBS

The Advertising Policy Sub-committee(APSC) of the Cabinet Committee on Communications maintains an overview of government advertising and makes recommendations to the Chairperson of the Cabinet Committee, as required, on such matters as allocation of expenditures; priority themes; overall consistency and coordination; effectiveness of the management system for advertising; and, policy direction. The APSC will also advise the Chairperson of the Cabinet Committee on Communications on the selection of advertising campaigns to be evaluate

Key term(s)
  • Advertising Policy Subcommittee

French

Domaine(s)
  • Organismes, unités administratives et comités
  • Publicité
OBS

Le Sous-comité de la politique de publicité (SCCP) du Comité du Cabinet chargé des communications coordonne la publicité gouvernementale et donne des avis, au besoin, au président du Comité du Cabinet en ce qui concerne, entre autres, les sujets suivants : la réparation des dépenses; les thèmes prioritaires; la conformité et la coordination d'ensemble; l'efficacité du système et la coordination d'ensemble; l'efficacité du système de gestion; et l'orientation de la politique. Le SCPP conseillera également le président du Comité du Cabinet chargé des communications sur le choix des campagnes de publicité à évalue

Spanish

Save record 1

Record 2 2003-03-03

English

Subject field(s)
  • Federal Government Bodies and Committees (Canadian)
  • Advertising Agencies and Services
  • Committees and Boards (Admin.)
OBS

The Privy Council Office has a central role in the co-ordination and management of government communications, it is responsible for chairing the Government Advertising Committee(GAC), which review and advises on the advertising plans of institutions, helping to ensure their consistency with key government priorities and compliance with relevant policies.

French

Domaine(s)
  • Organismes et comités fédéraux (Gouvernement canadien)
  • Agences et services de publicité
  • Comités et commissions (Admin.)
OBS

Le Bureau du Conseil privé joue un rôle de premier plan dans la coordination et la gestion des communications gouvernementales, il préside le Comité sur la publicité gouvernementale, qui examine les plans de publicité des institutions en vue de contribuer à vérifier s'ils sont compatibles avec les grandes priorités du gouvernement et conformes aux politiques pertinentes et qui donne des conseils à ce sujet.

Spanish

Save record 2

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