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GREEN WASHING [2 records]

Record 1 2022-06-28

English

Subject field(s)
  • Marketing
  • Social Problems
CONT

Greenwashing describes attempts by companies to present themselves or their products as being rather more green and ecologically aware than they actually are... Social washing is a similar process but relates to a business's treatment of human capital and, as such, is a little more complex.

French

Domaine(s)
  • Commercialisation
  • Problèmes sociaux
DEF

Procédure de mise en marché d'une conception, d'une idée, d'un bien ou un service en vue de sensibiliser une population donnée à une cause particulière, où la commercialisation peut traduire une manipulation de l'opinion publique par une utilisation abusive d'engagements sociaux.

Spanish

Save record 1

Record 2 2006-11-07

English

Subject field(s)
  • Industrial Techniques and Processes
  • Drug and Beverage Crops
  • Beverages
DEF

The treatment of coffee cherries, consisting of mechanical removal of the exocarp in the presence of water, removal of all the mesocarp by fermentation or other methods, and washing followed by drying to produce parchment coffee which is subsequently stripped of its parchment to produce green coffee.

OBS

wet process: term and definition standardized by ISO.

French

Domaine(s)
  • Techniques industrielles
  • Culture des plantes alcaloïfères
  • Boissons (Industrie de l'alimentation)
DEF

Opération technologique consistant en une élimination mécanique, en présence d'eau, de l'exocarpe des cerises de café, puis en une élimination de la totalité de leur mésocarpe par fermentation ou par d'autres méthodes, et lavage suivi d'un séchage, de façon à obtenir un café en parche qui est ensuite débarrassé de sa parche pour produire du café vert.

OBS

traitement par voie humide : terme et définition normalisés par l'ISO.

Spanish

Campo(s) temático(s)
  • Procesos y técnicas industriales
  • Cultivo de plantas que contienen alcaloides
  • Bebidas
Save record 2

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