TERMIUM Plus^®

Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

[A brand] used by a manufacturer or distributor for the purpose of combatting competitive brands, to drive them out of the market. For example, a manufacturer may introduce a new brand of canned food in a local market at a very low price, and continue to sell it until a local competitive brand has been eliminated. At this point, the fighting brand is withdrawn and replaced by one of the manufacturer's regular brands, at the regular price.  3, record 1, English, - fighting%20brand

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 CONT

Pour l'application de la Loi sur la concurrence, l'article 78 donne des exemples d'agissements anticoncurrentiels : […] L'utilisation sélective et temporaire de marques de combat destinées à mettre au pas ou à éliminer un concurrent […]  3, record 1, French, - marque%20de%20combat

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 DEF

... a brand that is used jointly by several manufacturers, each of which is selling its own products.  2, record 2, English, - collective%20brand

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 DEF

Marque utilisée conjointement par plusieurs producteurs qui vendent leurs propres produits.  2, record 2, French, - marque%20collective

Record 2,  Textual support,  Spanish

Record number: 2, Textual support number: 1 OBS

marca colectiva: término extraído del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.  2, record 2, Spanish, - marca%20colectiva

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 DEF

A type of roller-skate with wheels set in one straight line beneath the foot, giving an appearance and action similar to that of an ice-skate.  3, record 3, English, - in%2Dline%20skate

Record number: 3, Textual support number: 1 CONT

Roller speed skating athletes now compete using inline skates, though the sport evolved from racing on traditional roller skates.  5, record 3, English, - in%2Dline%20skate

Record number: 3, Textual support number: 1 OBS

rollerblade; roller blade; roller-blade : Although skates of this type are now produced by other manufacturers, the brand name Rollerblade has become a generic term.  3, record 3, English, - in%2Dline%20skate

Record number: 3, Textual support number: 2 OBS

Rollerblade: trademark.  3, record 3, English, - in%2Dline%20skate

Record 3,  Textual support,  French

Record number: 3, Textual support number: 1 CONT

Les patins à roues alignées ont d'abord été utilisés au début des années 80 par un petit groupe de joueurs de hockey professionnels qui s'entraînaient durant la période estivale. D'abord utilisé comme complément à d'autres activités, le patinage à roues alignées est spontanément devenu un sport en lui-même.  3, record 3, French, - patin%20%C3%A0%20roues%20align%C3%A9es

Record number: 3, Textual support number: 2 CONT

Les sports à roulettes offrent toute une gamme d'activités récréatives et compétitives, que ce soit sur patins traditionnels ou sur patins alignés.  2, record 3, French, - patin%20%C3%A0%20roues%20align%C3%A9es

Record 3,  Textual support,  Spanish

Record number: 3, Textual support number: 1 CONT

Los atletas de patinaje de velocidad sobre ruedas ahora compiten usando patines en línea, aunque en un principio se usaban patines tradicionales.  2, record 3, Spanish, - pat%C3%ADn%20en%20l%C3%ADnea

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 OBS

... nitrile rubbers... are sometimes referred to as the Buna N rubbers, stemming from their German origin. The nitrile rubbers were being produced by a number of rubber manufacturers under various brand names, notably including Hycar(Goodrich), Chemigum(Goodyear), Butaprene(Firestone), and Paracril(U. S. Rubber). In Canada, nitrile rubbers were being produced by a crown-owned corporation under the name of Polysar.  1, record 4, English, - Paracril%26trade%3B

Record number: 4, Textual support number: 2 OBS

Paracril™: A trademark of Paratec Elastomers L.L.C.  2, record 4, English, - Paracril%26trade%3B

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 OBS

Paracril^MC : Marque de commerce de la société Paratec Elastomers L.L.C.  1, record 4, French, - Paracril

Record 4,  Textual support,  Spanish

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 OBS

... nitrile rubbers... are sometimes referred to as the Buna N rubbers, stemming from their German origin. The nitrile rubbers were being produced by a number of rubber manufacturers under various brand names, notably including Hycar(Goodrich), Chemigum(Goodyear), Butaprene(Firestone), and Paracril(U. S. Rubber). In Canada, nitrile rubbers were being produced by a crown-owned corporation under the name of Polysar.  1, record 5, English, - Polysar%26trade%3B

Record number: 5, Textual support number: 2 OBS

Polysar™: A trademark of Bayer Rubber Inc.  2, record 5, English, - Polysar%26trade%3B

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 OBS

[...] Polysar Limited, une entreprise établie à Sarnia (Ontario), [est] maintenant connue sous le nom de Bayer Rubber Inc. [...] Polysar s'est lancé dès 1988 dans la production commerciale d'un nouveau polymère, le caoutchouc nitrile-butadiène hydrogéné.  1, record 5, French, - Polysar

Record number: 5, Textual support number: 2 OBS

Polysar : Marque de commerce de la société Bayer Rubber Inc.  2, record 5, French, - Polysar

Record 5,  Textual support,  Spanish

Record 6,  Textual support,  English

Record number: 6, Textual support number: 1 DEF

Part of the marketing that analyses whether a product should be sold in bulk or with a brand, what type of brand(manufacturers or distributors), what brand in particular and whether small changes should be introduced such as colour, size or any other characteristics that accompany it  1, record 6, English, - brand%20decisions

Record number: 6, Textual support number: 1 OBS

brand decisions: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.  2, record 6, English, - brand%20decisions

Record 6,  Textual support,  French

Record number: 6, Textual support number: 1 DEF

Partie de la mercatique qui analyse si un produit doit se vendre avec une marque ou en gros, qui décide le type de marque à utiliser (celle du fabricant ou du distributeur), quelle marque choisir et l'introduction de couleurs, tailles ou autres caractéristiques qui accompagnent la marque.  1, record 6, French, - d%C3%A9cisions%20sur%20une%20marque

Record number: 6, Textual support number: 1 OBS

décisions sur une marque : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.  2, record 6, French, - d%C3%A9cisions%20sur%20une%20marque

Record 6,  Textual support,  Spanish

Record number: 6, Textual support number: 1 DEF

Parte de la mercadología que analiza si un producto se debe vender con marca o a granel, qué tipo de marca (del fabricante o de distribuidor), qué marca concreta y si se introducen pequeños cambios en la utilización de la marca en colores, tamaños o cualquier otra característica que la acompañan.  1, record 6, Spanish, - decisiones%20sobre%20marca

Record number: 6, Textual support number: 1 OBS

decisiones sobre marca: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.  2, record 6, Spanish, - decisiones%20sobre%20marca

Record 7,  Textual support,  English

Record number: 7, Textual support number: 1 CONT

Living rooms have taken on a new dimension with the advent of home entertainment furniture and HDTV [high definition television] and audio systems... The manufacturers of brand name furniture have responded to the need with a selection of stylish units to house the home audiovisual equipment.  3, record 7, English, - home%20audio%2Dvisual%20equipment

Record 7,  Textual support,  French

Record number: 7, Textual support number: 1 DEF

Ensemble du matériel de communication audiovisuelle installé dans les différentes pièces d'une maison.  2, record 7, French, - audiovisuel%20domestique

Record number: 7, Textual support number: 1 CONT

L'avenir de l'audiovisuel domestique.  3, record 7, French, - audiovisuel%20domestique

Record number: 7, Textual support number: 1 OBS

audiovisuel : Cette graphie, puisée des Rectifications de l'orthographe recommandées par le Conseil supérieur de la langue française, est attestée dans le Petit Robert (2004).  4, record 7, French, - audiovisuel%20domestique

Record 7,  Textual support,  Spanish

Record 8,  Textual support,  English

Record number: 8, Textual support number: 1 CONT

The term manufacturer's brand applies to the brands used by manufacturers on items for sale to resellers and ultimately to final customers.  1, record 8, English, - reseller

Record 8,  Textual support,  French

Record number: 8, Textual support number: 1 CONT

Si l'on fait de la publicité pour un poste de radio ou une machine à laver, on ne se fera pas passer la même annonce dans un organe spécialisé s'adressant aux revendeurs ou dans un magazine familial.  1, record 8, French, - revendeur

Record 8,  Textual support,  Spanish

Record 9,  Textual support,  English

Record number: 9, Textual support number: 1 DEF

Manufacturers of post-patent drug imitations sold more cheaply than the original brand names. Economist, August 7, 1982.  1, record 9, English, - generic%20drug%20manufacturer

Record 9,  Textual support,  French

Record number: 9, Textual support number: 1 OBS

médicament générique : copie d'un médicament original dont la production et la commercialisation sont rendues possibles par la cliente du ou des brevets couvrant le médicament (Dictionnaire des termes de médecine Maloine, 1989, p. 549).  2, record 9, French, - fabricant%20de%20m%C3%A9dicaments%20g%C3%A9n%C3%A9riques

Record 9,  Textual support,  Spanish

Record 10,  Textual support,  English

Record number: 10, Textual support number: 1 CONT

The franchise is only one form among many of the commercial concession, and its originality lies more in the terminology used by the parties than in the structure and purpose of the franchise contract. Commercial concessions in the form of distribution agreements are developed as energetically as franchises in fields where the manufacturer's products have distinctive brand names. Like franchise holders, distributors are given exclusive rights of distribution for a specific product or range of products, and undertake the same obligations to promote the products and to attain specified sales targets. In return distributors, like franchise holders, receive assistance from the manufacturer in organising sales and accompanying services, including technical "know how". The idea that a distributor should have an exclusive territory for the sale of the manufacturer's products is characteristic of commercial concessions, rather than franchises, but this idea has lately tended to give way to the more flexible concept of the distributor's zone of principal responsibility. As in the case of the franchise, this refers not so much to a particular geographical area as to the customers who are to be attracted to buying the products in question.  1, record 10, English, - commercial%20concession

Record 10,  Textual support,  French

Record number: 10, Textual support number: 1 DEF

[...] le contrat liant un fournisseur (le concédant) à un commerçant indépendant (le concessionnaire), auquel il confère dans une zone déterminée, l'exclusivité de la revente de produits de marque, à la condition que le concessionnaire assume certaines obligations et accepte le contrôle du concédant, auprès duquel il s'engage parfois à s'approvisionner exclusivement en produits de même nature.  1, record 10, French, - concession%20commerciale

Record number: 10, Textual support number: 1 CONT

[Un] deuxième moyen juridique de monopoliser une clientèle en éliminant toute concurrence est constitué par les accords d'exclusivité au sens large. Tantôt il s'agira d'un producteur qui fera prendre l'engagement à certains clients de s'approvisionner en marchandises déterminées exclusivement chez lui, il s'agit alors d'une exclusivité d'approvisionnement. Tantôt au contraire le producteur assurera à certains commerçants l'exclusivité de distribution de produits ou services sur un territoire déterminé, on sera alors en présence d'une exclusivité de distribution [...]. [L'exclusivité de distribution] permet à un commerçant d'éliminer la concurrence, mais il s'agit cette fois du distributeur d'un produit ou d'un service, qui se voit accorder par le titulaire de la marque une exclusivité territoriale, qui l'assure, dans ce secteur, d'un certain monopole sur la clientèle. Deux techniques contractuelles permettent d'aboutir à ce résultat : la concession commerciale, la franchise commerciale.  1, record 10, French, - concession%20commerciale

Record 10,  Textual support,  Spanish

Record 11,  Textual support,  English

Record number: 11, Textual support number: 1 CONT

Still on the subject of ice cream, some manufacturers introduced new products(dairy bars) with a difference-they used brand names that were already well known, e. g. Ault Foods’ Oh Henry ice cream bar and Wm. Neilson's Jersey Milk.  1, record 11, English, - dairy%20bar

Record 11,  Textual support,  French

Record number: 11, Textual support number: 1 CONT

«Milkoboy» [...] est la première barre glacée [...] «Milkoboy» est composé de crème glacée vanille, de nappage au caramel et d'un enrobage cacao et noisettes grillées.  1, record 11, French, - barre%20glac%C3%A9e

Record number: 11, Textual support number: 1 OBS

La grande innovation «Milkoboy» est de réaliser une synthèse entre la barre chocolatée et la crème glacée.  1, record 11, French, - barre%20glac%C3%A9e

Record 11,  Textual support,  Spanish