TERMIUM Plus®

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MONADIC TEST [2 records]

Record 1 2001-03-09

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
  • Food Industries
CONT

Blind cereal tests. Two other monadic cereal tests using blind samples of two different categories of breakfast cereal B and C gave results which were consistent with the branded test.

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
  • Industrie de l'alimentation
Key term(s)
  • essai en aveugle
  • test en aveugle

Spanish

Save record 1

Record 2 1998-07-17

English

Subject field(s)
  • Marketing Research
DEF

Market research term for a product test based on the paired comparison principle, informants being asked for comparative reactions to two products at a time(or the subjects of the test may be advertisements, types of packaging, etc). A ranking for a number of products, packs, etc can then be built up. See also monadic product test and triadic product test.

French

Domaine(s)
  • Étude du marché

Spanish

Save record 2

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