TERMIUM Plus®

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ONSITE BEHAVIOURAL TARGETING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2024-11-28

English

Subject field(s)
  • Marketing
  • Advertising
  • Internet and Telematics
CONT

Onsite behavioural targeting[ :] companies capture and record the locations [that users visit] when accessing their website. They accomplish this by placing a tracking cookie with a unique [identification] tag in the temporary storage of each user's web browser.

Key term(s)
  • on-site behavioural targeting
  • on-site behavioral targeting

French

Domaine(s)
  • Commercialisation
  • Publicité
  • Internet et télématique
CONT

Ciblage comportemental sur site : ce type de ciblage comportemental utilise les données collectées à partir du comportement de l'utilisateur sur un site Web ou une application spécifique, telles que les pages [visitées], les produits [consultés ou achetés.]

Spanish

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© Public Services and Procurement Canada, 2025
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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