TERMIUM Plus®
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PAY-PER-CLICK [3 records]
Record 1 - internal organization data 2025-06-20
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Internet and Telematics
Record 1, Main entry term, English
- online advertising campaign
1, record 1, English, online%20advertising%20campaign
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
- digital advertising campaign 2, record 1, English, digital%20advertising%20campaign
correct, noun
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Digital advertising campaigns are a subset of digital marketing campaigns focusing on paid advertising methods. These include pay-per-click(PPC) advertising, display ads, and sponsored content. Successful digital advertising campaigns often require careful budget allocation, audience targeting, and optimization to maximize return on investment(ROI). 3, record 1, English, - online%20advertising%20campaign
Record number: 1, Textual support number: 1 OBS
online advertising campaign; digital advertising campaign: Although "online" and "digital" have slightly different meanings, they are used interchangeably in this context. 4, record 1, English, - online%20advertising%20campaign
Record 1, Key term(s)
- on-line advertising campaign
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Internet et télématique
Record 1, Main entry term, French
- campagne publicitaire en ligne
1, record 1, French, campagne%20publicitaire%20en%20ligne
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- campagne de publicité en ligne 2, record 1, French, campagne%20de%20publicit%C3%A9%20en%20ligne
correct, feminine noun
- campagne publicitaire numérique 3, record 1, French, campagne%20publicitaire%20num%C3%A9rique
correct, feminine noun
- campagne de publicité numérique 4, record 1, French, campagne%20de%20publicit%C3%A9%20num%C3%A9rique
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[...] l'élaboration d'une campagne de publicité en ligne doit [...] être fondée [...] sur une définition claire des cibles visées, sur des objectifs précis attachés à la campagne (notoriété, image ou incitation à l'achat notamment) et sur l'estimation d'un retour financier attendu par rapport aux investissements consentis. 2, record 1, French, - campagne%20publicitaire%20en%20ligne
Record number: 1, Textual support number: 1 OBS
campagne publicitaire en ligne; campagne de publicité en ligne; campagne publicitaire numérique; campagne de publicité numérique : Bien que les termes «en ligne» et «numérique» aient des sens légèrement différents, ils sont utilisés de façon interchangeable dans ce contexte. 5, record 1, French, - campagne%20publicitaire%20en%20ligne
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2025-06-10
Record 2, English
Record 2, Subject field(s)
- Advertising Agencies and Services
- Internet and Telematics
Record 2, Main entry term, English
- pay-per-click
1, record 2, English, pay%2Dper%2Dclick
correct, noun
Record 2, Abbreviations, English
- PPC 2, record 2, English, PPC
correct, noun
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
In online advertising, pay-per-click means that the advertiser pays to display an advertisement each time a user clicks on it. 3, record 2, English, - pay%2Dper%2Dclick
Record 2, Key term(s)
- pay per click
Record 2, French
Record 2, Domaine(s)
- Agences et services de publicité
- Internet et télématique
Record 2, Main entry term, French
- paiement par clic
1, record 2, French, paiement%20par%20clic
correct, masculine noun
Record 2, Abbreviations, French
- PPC 2, record 2, French, PPC
correct, masculine noun
Record 2, Synonyms, French
- paiement au clic 3, record 2, French, paiement%20au%20clic
correct, masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Dans le domaine de la publicité en ligne, le paiement par clic signifie que l'annonceur paie pour la diffusion d'une publicité chaque fois qu'un utilisateur clique sur celle-ci. 4, record 2, French, - paiement%20par%20clic
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Agencias y servicios de publicidad
- Internet y telemática
Record 2, Main entry term, Spanish
- pago por click
1, record 2, Spanish, pago%20por%20click
correct, masculine noun
Record 2, Abbreviations, Spanish
- PPC 2, record 2, Spanish, PPC
correct, masculine noun
Record 2, Synonyms, Spanish
- pago por clic 3, record 2, Spanish, pago%20por%20clic
correct, masculine noun
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 CONT
El sistema de "pago por click" consiste en que el anunciante tiene que pagar al proveedor por cada click que se produzca sobre uno de sus anuncios. Algunas compañías emplean sistemas que realizan esos clicks de forma automática, por lo que el anunciante debe pagar por ellos sin que realmente se le haya reportado ningún beneficio. 4, record 2, Spanish, - pago%20por%20click
Record number: 2, Textual support number: 2 CONT
La compañía de publicidad simplemente suministra a los propietarios de sitios web un pequeño y sencillo código que estos insertarán en sus páginas, los avisos comienzan a salir en ese sitio web y el webmaster cobrará una comisión cada vez que alguien haga click en los avisos de su sitio (pago por click) [...] 2, record 2, Spanish, - pago%20por%20click
Record 3 - internal organization data 2014-09-18
Record 3, English
Record 3, Subject field(s)
- Trademarks (Law)
- Law of Evidence
Record 3, Main entry term, English
- non-bona fide practice
1, record 3, English, non%2Dbona%20fide%20practice
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
The practice of using “parking pages” with “pay-per-click” remuneration, paid to whomever, has been singled out as a non-bona fide practice where the intent was simply to capitalize on the goodwill of a popular trademark... 1, record 3, English, - non%2Dbona%20fide%20practice
Record 3, French
Record 3, Domaine(s)
- Marques de commerce (Droit)
- Droit de la preuve
Record 3, Main entry term, French
- pratique de mauvaise foi
1, record 3, French, pratique%20de%20mauvaise%20foi
correct, feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 CONT
Les niveaux de preuve sont excessifs pour démontrer la mauvaise foi (doit faire preuve de mauvaise foi spécifique) et un patron ou une pratique de mauvaise foi (doit prouver un patron de pratique substantiel par des preuves claires et convaincantes. 1, record 3, French, - pratique%20de%20mauvaise%20foi
Record 3, Spanish
Record 3, Textual support, Spanish
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