TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
RUN AD [3 records]
Record 1 - internal organization data 2018-03-20
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- promoted
1, record 1, English, promoted
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Quite simply, a social media ad is any kind of paid content on a social media network. The options run from a one-off promoted Tweet or Facebook post to a full-scale campaign with major budgets attached. 2, record 1, English, - promoted
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- commandité
1, record 1, French, commandit%C3%A9
correct
Record 1, Abbreviations, French
Record 1, Synonyms, French
- parrainé 1, record 1, French, parrain%C3%A9
correct
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
Le terme utilisé sur Twitter est «sponsorisé». 1, record 1, French, - commandit%C3%A9
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- patrocinado
1, record 1, Spanish, patrocinado
correct
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- promocionado 2, record 1, Spanish, promocionado
correct
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 PHR
Cuenta patrocinada. 1, record 1, Spanish, - patrocinado
Record number: 1, Textual support number: 2 PHR
Mensaje patrocinado. 1, record 1, Spanish, - patrocinado
Record 2 - internal organization data 2010-10-14
Record 2, English
Record 2, Subject field(s)
- Advertising Agencies and Services
- Advertising Techniques
Record 2, Main entry term, English
- split run test
1, record 2, English, split%20run%20test
correct, United States
Record 2, Abbreviations, English
Record 2, Synonyms, English
- split-run test 2, record 2, English, split%2Drun%20test
correct, United States
- split-run 3, record 2, English, split%2Drun
correct, United States
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A technique used to test the effectiveness of advertising copy. Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version. 4, record 2, English, - split%20run%20test
Record 2, Key term(s)
- split run
Record 2, French
Record 2, Domaine(s)
- Agences et services de publicité
- Techniques publicitaires
Record 2, Main entry term, French
- test sur tirage équifractionné
1, record 2, French, test%20sur%20tirage%20%C3%A9quifractionn%C3%A9
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- test de tirage partagé 2, record 2, French, test%20de%20tirage%20partag%C3%A9
correct, masculine noun
- test en split-run 3, record 2, French, test%20en%20split%2Drun
correct, masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Technique destinée à mesurer les réponses relatives à deux annonces différentes, en insérant chacune d'elles dans la moitié des exemplaires d'un support de presse également distribués. 4, record 2, French, - test%20sur%20tirage%20%C3%A9quifractionn%C3%A9
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2006-05-31
Record 3, English
Record 3, Subject field(s)
- Occupation Names (General)
- Television Arts
- Cinematography
Record 3, Main entry term, English
- assistant director
1, record 3, English, assistant%20director
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
The assistant director [has] to fulfill the basic duty of planning and accomplishing the day’s work within the parameters of schedule and budget. 3, record 3, English, - assistant%20director
Record number: 3, Textual support number: 2 CONT
Ask the AD(assistant director) to "run lines" with the actors. 2, record 3, English, - assistant%20director
Record 3, French
Record 3, Domaine(s)
- Désignations des emplois (Généralités)
- Télévision (Arts du spectacle)
- Cinématographie
Record 3, Main entry term, French
- assistant réalisateur
1, record 3, French, assistant%20r%C3%A9alisateur
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- assistante réalisatrice 2, record 3, French, assistante%20r%C3%A9alisatrice
correct, feminine noun
- assistant-réalisateur 3, record 3, French, assistant%2Dr%C3%A9alisateur
masculine noun
- assistante-réalisatrice 4, record 3, French, assistante%2Dr%C3%A9alisatrice
feminine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 CONT
À la fin de la journée, l'assistant-réalisateur vérifie le plan de travail du lendemain et s'assure qu'il ne manquera rien ni personne. 5, record 3, French, - assistant%20r%C3%A9alisateur
Record number: 3, Textual support number: 1 OBS
réalisateur : Personne qui dirige toutes les opérations de préparation et de réalisation d'un film ou d'une émission. 6, record 3, French, - assistant%20r%C3%A9alisateur
Record 3, Spanish
Record 3, Campo(s) temático(s)
- Nombramiento de cargos (Generalidades)
- Televisión (Artes escénicas)
- Cinematografía
Record 3, Main entry term, Spanish
- ayudante de dirección
1, record 3, Spanish, ayudante%20de%20direcci%C3%B3n
correct, masculine noun
Record 3, Abbreviations, Spanish
Record 3, Synonyms, Spanish
Record 3, Textual support, Spanish
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