TERMIUM Plus^®

Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

Search ads are paid ads that appear on search engine results pages(SERPs) when someone searches for keywords businesses bid on in ad campaigns.  2, record 1, English, - search%20advertisement

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 CONT

Les publicités sur les moteurs de recherche sont conçues pour apparaître lorsqu'un utilisateur effectue une recherche spécifique.  1, record 1, French, - publicit%C3%A9%20sur%20les%20moteurs%20de%20recherche

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 CONT

Much like advertisers bidding for positions on search engine results, online advertisements themselves are also often sold by hosts to advertisers by auction. The massive size and scale of the web, with billions of websites and an incalculable number of individual web pages, however, makes manual auctions for ad space ineffective. Instead, most auctions for online ad space are performed automatically via a system known as programmatic advertising.  2, record 2, English, - auction

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 CONT

Lorsqu'un utilisateur tape du texte dans le champ réservé à cet effet dans un moteur de recherche, pendant le chargement de la page des résultats, une enchère a lieu pour déterminer quelles annonces textuelles seront affichées et dans quel ordre.  2, record 2, French, - ench%C3%A8re

Record 2,  Textual support,  Spanish

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 CONT

A demand-side platform, often abbreviated to DSP, is a programmatic advertising platform that allows advertisers and media-buying agencies to bid automatically on display, video, mobile and search ad inventory from a wide range of publishers. A demand-side platform can automate the decision-making process on how much to bid for an ad in real time.  2, record 3, English, - demand%2Dside%20platform

Record number: 3, Textual support number: 1 OBS

Supply-side platforms (SSPs) help publishers programmatically sell their ad inventory for the most money, while demand-side platforms (DSPs) help advertisers find the most relevant ad space at the best price.  3, record 3, English, - demand%2Dside%20platform

Record 3,  Textual support,  French

Record number: 3, Textual support number: 1 CONT

La publicité programmatique représente une avancée majeure dans le domaine du marketing digital. Elle utilise des algorithmes sophistiqués et des données en temps réel pour automatiser l'achat et la vente d'espaces publicitaires en ligne. Cette technologie permet aux annonceurs de cibler précisément leur audience et d'optimiser leurs campagnes en temps réel. Au cœur de ce système se trouvent les plateformes d'achat programmatique (DSP) et les plateformes de vente programmatique (SSP). Les DSP permettent aux annonceurs de gérer leurs campagnes sur plusieurs réseaux publicitaires à partir d'une seule interface, tandis que les SSP aident les éditeurs à maximiser la valeur de leur inventaire publicitaire.  2, record 3, French, - plateforme%20d%27achat%20programmatique

Record number: 3, Textual support number: 1 OBS

DSP : L'abréviation «DSP» provient du terme anglais «demand-side platform».  3, record 3, French, - plateforme%20d%27achat%20programmatique

Record 3,  Textual support,  Spanish

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 CONT

A promoted listing is like a cross between a paid search ad and a recommendation widget. Placed exclusively on e-commerce sites, promoted listings allow merchants to buy the top position on the results page for a given search.  2, record 4, English, - promoted%20listing

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 OBS

Les produits commandités sont des produits qui apparaissent au début des résultats de recherche d'un site de vente en ligne en échange d'un paiement.  2, record 4, French, - produit%20commandit%C3%A9

Record 4,  Textual support,  Spanish

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 CONT

An ad group is a set of individual advertisements that are grouped together within a paid search campaign. Ad groups are created to organise and manage a group of ads that share similar themes, targeting, and landing pages.  3, record 5, English, - ad%20group

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 CONT

Un groupe de publicités est un ensemble de publicités qui partagent le même ciblage, le même contenu et le même budget.  1, record 5, French, - groupe%20de%20publicit%C3%A9s

Record 5,  Textual support,  Spanish

Record 6,  Textual support,  English

Record number: 6, Textual support number: 1 CONT

There is an example of a tree : root A; branches AB, AC, AD; children B, C, D; branches BE, BF, CG, CH, HI; leaves E, F, G, H, I; C is a parent of G and H; G and H are the children of C; C is an ancestor of I; I is a descendant of C. This tree has 4 levels : level o(root) ;level 4(B, C, D) ;level 2(E, F, G, H) and level 3(I). As mentioned, most problems do not permit the entire tree/or graph) to be generated at one time; hence, different search strategies have been developed.  2, record 6, English, - ancestor

Record 6,  Textual support,  French

Record number: 6, Textual support number: 1 DEF

Dans un graphe, arbre ou arborescence, tout sommet qui n'est pas une feuille, y compris la racine, et qui a des descendants à deux niveaux d'épaisseur au moins.  3, record 6, French, - anc%C3%AAtre

Record number: 6, Textual support number: 1 CONT

Ces arbres peuvent être considérés comme un exemple simplifié de réseaux sémantiques [...] des réseaux dont le type d'arc est limité à des relations hiérarchiques utilisées par des procédures de contrôle comme mécanismes d'héritage ou transmission de propriétés d'un nœud ancêtre (plus général) vers son ou ses nœuds progéniture (plus spécialisés).  2, record 6, French, - anc%C3%AAtre

Record 6,  Textual support,  Spanish

Record 7,  Textual support,  English

Record number: 7, Textual support number: 1 OBS

For the information architect and in content management, "bottom up" refers to collecting all the content with a content audit or content inventory, then making room for everything in an ad hoc manner, depending on the content tools being used, such as website navigation, search engines, etc. The opposite, top-down design, looks at the big picture first to arrange content in its natural context.  2, record 7, English, - bottom%2Dup%20approach

Record 7,  Textual support,  French

Record 7,  Textual support,  Spanish

Record 8,  Textual support,  English

Record number: 8, Textual support number: 1 OBS

For the information architect and in content management, "bottom up" refers to collecting all the content with a content audit or content inventory, then making room for everything in an ad hoc manner, depending on the content tools being used, such as website navigation, search engines, etc. The opposite, top-down design, looks at the big picture first to arrange content in its natural context.  2, record 8, English, - top%2Ddown%20approach

Record 8,  Textual support,  French

Record 8,  Textual support,  Spanish