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TREND-EXTENSION METHOD [1 record]
Record 1 - internal organization data 2010-04-21
Record 1, English
Record 1, Subject field(s)
- Marketing Research
Record 1, Main entry term, English
- study of past trends
1, record 1, English, study%20of%20past%20trends
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- past trends projections 2, record 1, English, past%20trends%20projections
correct
- trend-extension method 2, record 1, English, trend%2Dextension%20method
correct
- trend-extrapolation method 1, record 1, English, trend%2Dextrapolation%20method
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Many techniques are used in forecasting potential and sales, but they can be grouped under two basic approaches :(1) extending past behavior; and(2) anticipating future behavior.... When we forecast for existing products, we usually have some historical data to go on.... The big limitation of the trend-extension method is that it assumes conditions in the past will continue unchanged into the future. 2, record 1, English, - study%20of%20past%20trends
Record number: 1, Textual support number: 2 CONT
Projections of past trends. ... [ This method of forecasting] can provide usable forecasts for a few years ahead for markets not affected to a major degree by business cycles or rapid technological changes.... 2, record 1, English, - study%20of%20past%20trends
Record 1, French
Record 1, Domaine(s)
- Étude du marché
Record 1, Main entry term, French
- étude rétrospective
1, record 1, French, %C3%A9tude%20r%C3%A9trospective
correct, see observation, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- étude rétroactive 2, record 1, French, %C3%A9tude%20r%C3%A9troactive
see observation, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Études de marché. [...] Deux possibilités : soit s'intéresser au comportement de ces agents par rapport aux produits comparables déjà sur le marché [...]; soit leur demander comment ils se comporteront vis-à-vis du nouveau produit, à partir de ses descriptions préliminaires et états intermédiaires. Dans le premier cas, il s'agit d'études rétroactives [...] Dans le second cas, il s'agit d'études actives [...] 2, record 1, French, - %C3%A9tude%20r%C3%A9trospective
Record number: 1, Textual support number: 1 OBS
rétrospectif : Qui regarde en arrière, dans le temps. 3, record 1, French, - %C3%A9tude%20r%C3%A9trospective
Record number: 1, Textual support number: 2 OBS
L'adjectif "rétroactif" est moins bien choisi car il signifie "Qui exerce une action sur ce qui est antérieur, sur le passé." 1, record 1, French, - %C3%A9tude%20r%C3%A9trospective
Record 1, Spanish
Record 1, Textual support, Spanish
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