TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

AWARENESS TRACKING [5 records]

Record 1 2018-02-27

English

Subject field(s)
  • Marketing Research

French

Domaine(s)
  • Étude du marché

Spanish

Save record 1

Record 2 2018-02-26

English

Subject field(s)
  • Marketing Research
CONT

Several research suppliers offer awareness tracking and media tracking services to measure brand awareness in a specific point in time or ongoing.

French

Domaine(s)
  • Étude du marché

Spanish

Save record 2

Record 3 2015-10-21

English

Subject field(s)
  • Radar, Radio Guidance and Goniometry
CONT

RBE2/AESA "active electronically scanned array" radar. The Rafale is the first operational... European combat aircraft to use an electronic scanning radar.... Compared to radars with conventional antennas, unprecedented levels of situational awareness are attained with earlier detection and tracking of multiple targets. With its superior beam agility and its enormous computing power, the RBE2 offers outstanding performance that cannot be replicated by mechanical scanning radars.

OBS

RBE2: from the French "radar à balayage électronique 2 plans."

French

Domaine(s)
  • Radar, radioguidage et radiogoniométrie
CONT

Le radar RBE2/AESA à balayage électronique et à antenne active. - Le Rafale est le premier [...] avion de combat européen à utiliser un radar à balayage électronique. [...] Le balayage électronique apporte une perception inégalée de la situation tactique, avec une détection et une poursuite améliorées en environnement multicibles. L’agilité de son faisceau, permise par le balayage électronique, et sa vitesse de calcul rendent le RBE2 [radar à balayage électronique 2 plans] capable de performances et de modes d’utilisation non accessibles aux radars à antenne mécanique.

Spanish

Save record 3

Record 4 2001-02-27

English

Subject field(s)
  • Advertising Techniques
CONT

Developed first research system-brand strategy and positioning, copy pre-testing, response analysis, in-market tracking-to assure effectiveness of advertising before placement and measure impact on awareness, attitudes and behavior(sales) over time.

Key term(s)
  • copy pretesting

French

Domaine(s)
  • Techniques publicitaires
Key term(s)
  • pré-test d'un message publicitaire

Spanish

Save record 4

Record 5 1993-08-24

English

Subject field(s)
  • The Eye
CONT

... it is also an incredible training system for those with good vision who are engaged in activities which require superior peripheral awareness, tracking skills and eye-hand coordination.

French

Domaine(s)
  • Oeil
OBS

La poursuite est un mouvement involontaire, automatique, qui requiert habituellement un stimulus visuel. (...) on a pu induire une certaine poursuite en vision périphérique.

Spanish

Save record 5

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