TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
AWARENESS TRACKING [5 records]
Record 1 - internal organization data 2018-02-27
Record 1, English
Record 1, Subject field(s)
- Marketing Research
Record 1, Main entry term, English
- awareness tracking survey
1, record 1, English, awareness%20tracking%20survey
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, French
Record 1, Domaine(s)
- Étude du marché
Record 1, Main entry term, French
- enquête de suivi sur la notoriété et la mémorisation
1, record 1, French, enqu%C3%AAte%20de%20suivi%20sur%20la%20notori%C3%A9t%C3%A9%20et%20la%20m%C3%A9morisation
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2018-02-26
Record 2, English
Record 2, Subject field(s)
- Marketing Research
Record 2, Main entry term, English
- awareness tracking
1, record 2, English, awareness%20tracking
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Several research suppliers offer awareness tracking and media tracking services to measure brand awareness in a specific point in time or ongoing. 2, record 2, English, - awareness%20tracking
Record 2, French
Record 2, Domaine(s)
- Étude du marché
Record 2, Main entry term, French
- suivi de la notoriété et de la mémorisation
1, record 2, French, suivi%20de%20la%20notori%C3%A9t%C3%A9%20et%20de%20la%20m%C3%A9morisation
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2015-10-21
Record 3, English
Record 3, Subject field(s)
- Radar, Radio Guidance and Goniometry
Record 3, Main entry term, English
- RBE2 active electronically scanned array radar
1, record 3, English, RBE2%20active%20electronically%20scanned%20array%20radar
correct
Record 3, Abbreviations, English
- RBE2 AESA 2, record 3, English, RBE2%20AESA
correct
Record 3, Synonyms, English
- RBE2 AESA radar 3, record 3, English, RBE2%20AESA%20radar%20
correct
- RBE2 AESA 1, record 3, English, RBE2%20AESA
correct
- RBE2 AESA 1, record 3, English, RBE2%20AESA
- RBE2/AESA radar 4, record 3, English, RBE2%2FAESA%20radar
correct
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
RBE2/AESA "active electronically scanned array" radar. The Rafale is the first operational... European combat aircraft to use an electronic scanning radar.... Compared to radars with conventional antennas, unprecedented levels of situational awareness are attained with earlier detection and tracking of multiple targets. With its superior beam agility and its enormous computing power, the RBE2 offers outstanding performance that cannot be replicated by mechanical scanning radars. 4, record 3, English, - RBE2%20active%20electronically%20scanned%20array%20radar
Record number: 3, Textual support number: 1 OBS
RBE2: from the French "radar à balayage électronique 2 plans." 5, record 3, English, - RBE2%20active%20electronically%20scanned%20array%20radar
Record 3, French
Record 3, Domaine(s)
- Radar, radioguidage et radiogoniométrie
Record 3, Main entry term, French
- radar RBE2 à balayage électronique et à antenne active
1, record 3, French, radar%20RBE2%20%C3%A0%20balayage%20%C3%A9lectronique%20et%20%C3%A0%20antenne%20active
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- radar RBE2-AESA 2, record 3, French, radar%20RBE2%2DAESA
correct, masculine noun
- RBE2-AESA 1, record 3, French, RBE2%2DAESA
correct, masculine noun
- RBE2-AESA 1, record 3, French, RBE2%2DAESA
- radar RBE2/AESA 1, record 3, French, radar%20RBE2%2FAESA
correct, masculine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 CONT
Le radar RBE2/AESA à balayage électronique et à antenne active. - Le Rafale est le premier [...] avion de combat européen à utiliser un radar à balayage électronique. [...] Le balayage électronique apporte une perception inégalée de la situation tactique, avec une détection et une poursuite améliorées en environnement multicibles. L’agilité de son faisceau, permise par le balayage électronique, et sa vitesse de calcul rendent le RBE2 [radar à balayage électronique 2 plans] capable de performances et de modes d’utilisation non accessibles aux radars à antenne mécanique. 1, record 3, French, - radar%20RBE2%20%C3%A0%20balayage%20%C3%A9lectronique%20et%20%C3%A0%20antenne%20active
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 2001-02-27
Record 4, English
Record 4, Subject field(s)
- Advertising Techniques
Record 4, Main entry term, English
- copy pre-testing
1, record 4, English, copy%20pre%2Dtesting
correct
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record number: 4, Textual support number: 1 CONT
Developed first research system-brand strategy and positioning, copy pre-testing, response analysis, in-market tracking-to assure effectiveness of advertising before placement and measure impact on awareness, attitudes and behavior(sales) over time. 1, record 4, English, - copy%20pre%2Dtesting
Record 4, Key term(s)
- copy pretesting
Record 4, French
Record 4, Domaine(s)
- Techniques publicitaires
Record 4, Main entry term, French
- prétest de messages publicitaires
1, record 4, French, pr%C3%A9test%20de%20messages%20publicitaires
masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
- pré-test de messages publicitaires 2, record 4, French, pr%C3%A9%2Dtest%20de%20messages%20publicitaires
masculine noun, obsolete
Record 4, Textual support, French
Record 4, Key term(s)
- pré-test d'un message publicitaire
Record 4, Spanish
Record 4, Textual support, Spanish
Record 5 - internal organization data 1993-08-24
Record 5, English
Record 5, Subject field(s)
- The Eye
Record 5, Main entry term, English
- tracking skills 1, record 5, English, tracking%20skills
Record 5, Abbreviations, English
Record 5, Synonyms, English
Record 5, Textual support, English
Record number: 5, Textual support number: 1 CONT
... it is also an incredible training system for those with good vision who are engaged in activities which require superior peripheral awareness, tracking skills and eye-hand coordination. 1, record 5, English, - tracking%20skills
Record 5, French
Record 5, Domaine(s)
- Oeil
Record 5, Main entry term, French
- automatismes de la poursuite
1, record 5, French, automatismes%20de%20la%20poursuite
proposal, masculine noun, plural
Record 5, Abbreviations, French
Record 5, Synonyms, French
Record 5, Textual support, French
Record number: 5, Textual support number: 1 OBS
La poursuite est un mouvement involontaire, automatique, qui requiert habituellement un stimulus visuel. (...) on a pu induire une certaine poursuite en vision périphérique. 2, record 5, French, - automatismes%20de%20la%20poursuite
Record 5, Spanish
Record 5, Textual support, Spanish
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