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BAIT SWITCH ADVERTISING [3 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2021-02-12

English

Subject field(s)
  • Advertising Techniques
CONT

Examples of Bait & Switch Advertising. How many times have you seen an ad for an item that has a price so low you can barely believe it? And then, when you rush to the store, a store clerk tells you that they just sold the last one. Or, that you don’t qualify for the rate listed in the ad? Or, maybe you’ve seen a competitor's low pricing advertised again and again so that you finally realize that those amazing deals never existed in the first place? They’re called bait-and-switch ads, and unethical businesses use them to lure customers away from your business.

French

Domaine(s)
  • Techniques publicitaires
CONT

[...] publicité d'appât (p. ex. annoncer à prix d'aubaine des produits qui ne sont pas offerts en quantités raisonnables) [...]

OBS

Pratique publicitaire.

Spanish

Save record 1

Record 2 2010-12-21

English

Subject field(s)
  • Titles of Documents and Works
  • Merchandising Techniques
OBS

Published by the Competition Bureau Canada. Bait and switch selling is anti-competitive. By advertising products at bargain prices that are not available in reasonable quantities, retailers can unfairly lure consumers into their stores, thereby taking business away from honest retailers.

French

Domaine(s)
  • Titres de documents et d'œuvres
  • Techniques marchandes
OBS

Publié par le Bureau de la concurrence Canada. La vente à prix d'appel est une pratique anticoncurrentielle. En annonçant à prix d'occasion des produits qui ne sont pas offerts en quantités raisonnables, des détaillants réussissent à attirer par un moyen déloyal des consommateurs dans leur magasin, et à vous ravir ainsi votre clientèle.

Spanish

Save record 2

Record 3 1984-06-01

English

Subject field(s)
  • Advertising Techniques

French

Domaine(s)
  • Techniques publicitaires

Spanish

Save record 3

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