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BAIT-AND-SWITCH [3 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2021-02-12

English

Subject field(s)
  • Advertising Techniques
CONT

Examples of Bait & Switch Advertising. How many times have you seen an ad for an item that has a price so low you can barely believe it? And then, when you rush to the store, a store clerk tells you that they just sold the last one. Or, that you don’t qualify for the rate listed in the ad? Or, maybe you’ve seen a competitor's low pricing advertised again and again so that you finally realize that those amazing deals never existed in the first place? They’re called bait-and-switch ads, and unethical businesses use them to lure customers away from your business.

French

Domaine(s)
  • Techniques publicitaires
CONT

[...] publicité d'appât (p. ex. annoncer à prix d'aubaine des produits qui ne sont pas offerts en quantités raisonnables) [...]

OBS

Pratique publicitaire.

Spanish

Save record 1

Record 2 2021-02-12

English

Subject field(s)
  • Sales (Marketing)
  • Pricing Theory
  • Market Prices
CONT

A store attracts customers by an advertisement for a bargain‑priced product. Once inside, the customer discovers that the product that was advertised, the "bait, "is sold out or otherwise unavailable. The "switch" occurs when a salesperson pressures the customer into purchasing a higher‑priced product as a replacement, or if customers find themselves induced to make other purchases while inside the store. Bait and switch selling affects you as a consumer.

French

Domaine(s)
  • Vente
  • Théorie des prix
  • Prix (Commercialisation)
CONT

Un magasin attire des clients en annonçant un produit à prix d'aubaine [...] Une fois dans le magasin, les clients apprennent que le produit annoncé est soit écoulé ou non disponible. Un vendeur fait pression sur les clients pour qu'ils achètent un article de remplacement plus cher [...] ou alors les clients se sentent incités à faire d'autres achats. La vente à prix d'appel vous touche comme consommateur.

OBS

vente à prix d'appel : terme tiré du mini-lexique «Protection du consommateur» et reproduit avec l'autorisation du Centre de ressources en français juridique de l'Université de Saint-Boniface.

Spanish

Save record 2

Record 3 2003-09-17

English

Subject field(s)
  • Internet and Telematics
  • Merchandising Techniques
DEF

A marketing ploy that involves placing frequently used keywords, such as "free," "money," or "sex," on a Web site.

OBS

The intent is to trick a search engine into listing the site whenever those keywords are typed in by a user, even though those words have nothing to do with the site’s actual content.

Key term(s)
  • bait and switch

French

Domaine(s)
  • Internet et télématique
  • Techniques marchandes
Key term(s)
  • leurrage par mot-clé

Spanish

Save record 3

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