TERMIUM Plus®

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CODE INQUIRY [6 records]

Record 1 2013-10-01

English

Subject field(s)
  • Advertising Media
OBS

keying an advertisement : giving an advertisement a code number or letter so that when people respond, the source of the inquiry can be traced.

French

Domaine(s)
  • Supports publicitaires
DEF

Placard publicitaire comportant un signe distinctif permettant l'identification du support dans lequel il est paru.

CONT

L'annonce à clé permet d'évaluer le rendement d'un support par rapport à l'autre.

Spanish

Save record 1

Record 2 2004-01-08

English

Subject field(s)
  • International Bodies and Committees
OBS

The NIST Office of Standards Code and Information(SCI) serves as the U. S. GATT(General Agreement on Tariffs and Trade) inquiry point for information on standards and certification activities that might significantly affect U. S. trade.

French

Domaine(s)
  • Organismes et comités internationaux

Spanish

Save record 2

Record 3 2001-02-08

English

Subject field(s)
  • Marketing
CONT

A psychographic study "joins consumers’ measurable demographic characteristics with the more abstract aspects of attitudes, opinions and interests". Data mining specialists code demographic, media, purchasing and psychographic data from surveys, throw them together and analyze them until some groups with shared characteristics can be distinguished from all other groups. They can identify those groups most likely to buy specific produts and services by including questions relating to a product about past buying habits or future intentions to purchase. Every king of psychographic study adds the dimension of psychology and/or lifestyles to a demographic inquiry and uses quantitative survey techniques.

French

Domaine(s)
  • Commercialisation
CONT

La Division de la promotion des programmes a commandé une nouvelle étude psychographique visant à identifier de nouveaux marchés-cibles et à décrire les valeurs et habitudes de vie distinguant chaque groupe. Les études psychographiques cherchent à interpréter les pensées et les motivations des consommateurs. En mettant l'accent sur les principaux intérêts, aspirations, croyances, préjugés, opinions et habitudes d'achat, non seulement peut-on identifier des segments importants du marché, mais encore peut-on brosser un tableau du marché-cible, et mieux connaître les illustrations et expression susceptible de capter son attention et de l'amener à s'identifier au message.

Spanish

Save record 3

Record 4 1998-12-11

English

Subject field(s)
  • Titles of Monographs
  • Labour and Employment

French

Domaine(s)
  • Titres de monographies
  • Travail et emploi

Spanish

Save record 4

Record 5 1994-07-14

English

Subject field(s)
  • Various Proper Names
  • Penal Law

French

Domaine(s)
  • Appellations diverses
  • Droit pénal
OBS

Source(s) : Lexique Justice.

Spanish

Save record 5

Record 6 1986-04-18

English

Subject field(s)
  • Military Materiel Management

French

Domaine(s)
  • Gestion du matériel militaire

Spanish

Save record 6

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