TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

GEOGRAPHIC VARIABLE [2 records]

Record 1 2018-11-30

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
  • Surveys (Public Relations)
CONT

A large number of variables can be used to segment a market ... geographic variables, demographic variables, psychographic variables, and buyer-behavior variables.

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
  • Enquêtes et sondages (Relations publiques)

Spanish

Save record 1

Record 2 1991-09-06

English

Subject field(s)
  • Statistical Surveys
DEF

Type of variable which may be geographic(region, province, rural/urban) or non geographic(income, age, sex, number of business employees, etc.).

French

Domaine(s)
  • Sondages et enquêtes (Statistique)
DEF

Variable qui peut avoir un caractère géographique (région, province, zone rurale/urbaine) ou non géographique (revenu, âge, sexe, nombre de travailleurs, etc.).

Spanish

Save record 2

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