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HAMMOCKING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2004-01-14

English

Subject field(s)
  • Radio Arts
  • Television Arts
DEF

The practice of situating a new or weak television program between two strong, established programs so that the audiences for the strong programs will lap over into the time period occupied by the weak program.

OBS

The Dictionary of New Media is available at: <a href="http://hepdigital.com/" title="http://hepdigital.com">http://hepdigital.com</a>.

French

Domaine(s)
  • Radio (Arts du spectacle)
  • Télévision (Arts du spectacle)
DEF

Positionnement d'une nouvelle émission entre deux autres qui ont déjà les faveurs du public, afin qu'elle bénéficie d'un effet d'entraînement.

CONT

L'ancrage, pour être efficace, doit tenir compte d'une certaine parenté de genre entre l'émission qui en fait l'objet et les émissions d'encadrement.

Spanish

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