TERMIUM Plus®

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HARD SELLING [4 records]

Record 1 2020-11-18

English

Subject field(s)
  • Merchandising Techniques
  • Sales (Marketing)

French

Domaine(s)
  • Techniques marchandes
  • Vente
DEF

Technique de vente par laquelle le vendeur tente de convaincre avec beaucoup d'insistance le client d'acheter le produit ou le service préenté, en mettant notamment en évidence son prix avantageux.

OBS

Terme publié au Journal officiel de la Commission générale de terminologie et de néologie (France) du 12 mai 2000.

Spanish

Save record 1

Record 2 1998-07-17

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires

Spanish

Save record 2

Record 3 1998-07-17

English

Subject field(s)
  • Merchandising Techniques
CONT

1. Sales promotion directly concerned with increasing the consumption of a product or service, for example through reduced price offers or increased packet size. Hard sales promotion is usually higher cost but more effective than soft sales promotion such as competitions and personality promotions. 2. Aggressive selling and marketing methods.

French

Domaine(s)
  • Techniques marchandes

Spanish

Save record 3

Record 4 1980-07-02

English

Subject field(s)
  • Marketing
OBS

(...) there would be no price haggling that might lead to hard selling(...)

French

Domaine(s)
  • Commercialisation
OBS

(...) il n'y aurait pas de marchandage sur les prix, ce qui aurait risqué de déboucher sur une vente agressive (...)

Spanish

Save record 4

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