TERMIUM Plus®

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HEADER BIDDING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-06-30

English

Subject field(s)
  • Advertising Agencies and Services
  • Internet and Telematics
  • Artificial Intelligence
CONT

... header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges and ad networks simultaneously. Essentially header bidding is a programmatic auction whereby bid requests are sent to multiple demand partners in real time, maximizing the value of ad inventory.

French

Domaine(s)
  • Agences et services de publicité
  • Internet et télématique
  • Intelligence artificielle
OBS

La pré-enchère est une technique de publicité programmatique. Au cours d'une pré-enchère, un éditeur offre son inventaire publicitaire à plusieurs plateformes d'échanges publicitaires ou plusieurs réseaux publicitaires simultanément.

Spanish

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