TERMIUM Plus®
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HORIZONTAL DIVERSIFICATION [2 records]
Record 1 - internal organization data 2014-02-07
Record 1, English
Record 1, Subject field(s)
- The Product (Marketing)
- Marketing
Record 1, Main entry term, English
- horizontal diversification
1, record 1, English, horizontal%20diversification
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
A company may diversify horizontally into new products which, while they do not significantly affect existing products, do utilize the manufacturing, marketing or financial know-how ... of the enterprise. 2, record 1, English, - horizontal%20diversification
Record 1, French
Record 1, Domaine(s)
- Produit (Commercialisation)
- Commercialisation
Record 1, Main entry term, French
- diversification horizontale
1, record 1, French, diversification%20horizontale
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Type de diversification dans laquelle le nouveau produit ou le nouveau service est conforme à la pratique, à l’expérience et à la technique actuelles de l’entreprise, et est complémentaire aux produits et services actuels ou vient concurrencer ceux-ci. 2, record 1, French, - diversification%20horizontale
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1975-03-11
Record 2, English
Record 2, Subject field(s)
- Economic Co-operation and Development
- Foreign Trade
Record 2, Main entry term, English
- import-substituting commodity 1, record 2, English, import%2Dsubstituting%20commodity
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
[horizontal diversification generally involves shifting into the production] of new primary products for domestic consumption, or of import-substituting commodities. 1, record 2, English, - import%2Dsubstituting%20commodity
Record 2, French
Record 2, Domaine(s)
- Coopération et développement économiques
- Commerce extérieur
Record 2, Main entry term, French
- succédané de produit importé 1, record 2, French, succ%C3%A9dan%C3%A9%20de%20produit%20import%C3%A9
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
[la diversification horizontale contraint parfois un pays à une reconversion orientée] pour la consommation intérieure, vers de nouveaux produits primaires ou des succédanés de produits importés [trad] 1, record 2, French, - succ%C3%A9dan%C3%A9%20de%20produit%20import%C3%A9
Record 2, Spanish
Record 2, Textual support, Spanish
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