TERMIUM Plus®

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HORIZONTAL MARKETING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2008-06-11

English

Subject field(s)
  • Merchandising Techniques
DEF

Marketing programs involving two or more participating companies, institutions or organizations.

CONT

Many types of ... cooperative or "symbiotic" marketing alliances exist ... For example, retailers in a mail may cooperate in promotions that will bring customers to all; or noncompeting manufacturers may package products together.

OBS

Sometimes horizontal marketing is referred to as symbiotic marketing.

French

Domaine(s)
  • Techniques marchandes
DEF

Stratégie mercatique fondée sur la mise en commun de dispositifs commerciaux par des entreprises concurrentes.

Spanish

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