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INDIFFERENCE MAP [2 records]

Record 1 2001-09-05

English

Subject field(s)
  • Economics
DEF

A two-dimensional graph denoting an individual’s preference regarding two quantities of inputs. The body of the graph consists of a family of nonintersecting lines concave to the origin. Each line of the family represents an equally desirable mixture of the quantities involved.

OBS

Represents several indifference curves, each pertaining to a different level of satisfaction.

CONT

A consumer's indifference map lies at the heart of the theory of consumer behaviour, since such a map provides a representation of the consumer's tastes.

French

Domaine(s)
  • Économique
DEF

L'ensemble des courbes d'indifférence dont chaque courbe représente un niveau de satisfaction différent.

CONT

Étant donné qu'il y a multiples degrés de satisfaction, nous pouvons construire un nombre infini de courbes d'indifférence. Ce faisant nous obtenons un «champ d'indifférence» aussi appelé «carte d'indifférence».

CONT

Cette carte d'indifférence est essentielle pour connaître et comprendre le comportement des consommateurs; elle reflète en effet leurs goûts.

Spanish

Campo(s) temático(s)
  • Economía
Save record 1

Record 2 1998-03-07

English

Subject field(s)
  • Marketing
OBS

A Line on an indifference map which represents various combinations of two inputs that can be acquired for a given total amount of money.

French

Domaine(s)
  • Commercialisation

Spanish

Save record 2

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