TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MICRO INFLUENCER [1 record]
Record 1 - internal organization data 2020-04-28
Record 1, English
Record 1, Subject field(s)
- Collaborative and Social Communications
- Marketing
Record 1, Main entry term, English
- microinfluencer
1, record 1, English, microinfluencer
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- micro-influencer 2, record 1, English, micro%2Dinfluencer
correct
- micro influencer 3, record 1, English, micro%20influencer
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A low-reach content creator with a smaller audience base than a typical influencer and with established credibility who regularly achieves high engagement with followers for a lower cost-per-engagement due to their knowledge about a specialty niche. 4, record 1, English, - microinfluencer
Record number: 1, Textual support number: 1 CONT
Micro-influencers are typically eager to serve as tastemakers for their followers when they believe in a brand. 2, record 1, English, - microinfluencer
Record 1, French
Record 1, Domaine(s)
- Communications collaboratives et sociales
- Commercialisation
Record 1, Main entry term, French
- micro-influenceur
1, record 1, French, micro%2Dinfluenceur
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- micro-influenceuse 2, record 1, French, micro%2Dinfluenceuse
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Les micro-influenceurs sont globalement plus abordables et moins «gourmands» que les grands influenceurs [...] Rapporté à leur nombre d'abonnés, leur influence ou pouvoir de persuasion peut parfois être cependant plus important [...] Plusieurs études semblent logiquement montrer que l'engagement sur les publications des micro-influenceurs est en moyenne nettement plus élevé que celui observé sur les publications des [étoiles] des réseaux sociaux. Du fait de l'éventuelle spécialisation sur un domaine d'activité, l'affinité avec la marque ou le produit promu peut être plus forte. 3, record 1, French, - micro%2Dinfluenceur
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comunicaciones colaborativas y sociales
- Comercialización
Record 1, Main entry term, Spanish
- microinfluyente
1, record 1, Spanish, microinfluyente
correct, masculine and feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
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