TERMIUM Plus®
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MROC [1 record]
Record 1 - internal organization data 2020-09-14
Record 1, English
Record 1, Subject field(s)
- Internet and Telematics
- Marketing Research
Record 1, Main entry term, English
- marketing research online community
1, record 1, English, marketing%20research%20online%20community
correct
Record 1, Abbreviations, English
- MROC 1, record 1, English, MROC
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
[A] MROC(marketing research online community) is [a] targeted group of people who are recruited into a private online venue to participate in research-related activities such as discussions and exchange of insights over an extended period of time. 2, record 1, English, - marketing%20research%20online%20community
Record 1, Key term(s)
- marketing research on-line community
Record 1, French
Record 1, Domaine(s)
- Internet et télématique
- Étude du marché
Record 1, Main entry term, French
- communauté en ligne consultée aux fins de recherche marketing
1, record 1, French, communaut%C3%A9%20en%20ligne%20consult%C3%A9e%20aux%20fins%20de%20recherche%20marketing
proposal, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- communauté en ligne pour recherche marketing 1, record 1, French, communaut%C3%A9%20en%20ligne%20pour%20recherche%20marketing
proposal, feminine noun
Record 1, Textual support, French
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Internet y telemática
- Estudio del mercado
Record 1, Main entry term, Spanish
- comunidad en línea de investigación de mercados
1, record 1, Spanish, comunidad%20en%20l%C3%ADnea%20de%20investigaci%C3%B3n%20de%20mercados
correct, feminine noun
Record 1, Abbreviations, Spanish
- MROC 1, record 1, Spanish, MROC
correct, feminine noun
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
Con posterioridad, las MROC —comunidades en línea de investigación de mercados—, de mayor dimensión que los online bulletin boards […] permiten la escucha casi simultánea y continua de los participantes que forman parte de las comunidades, los cuales se integran como un miembro más del equipo del cliente. 1, record 1, Spanish, - comunidad%20en%20l%C3%ADnea%20de%20investigaci%C3%B3n%20de%20mercados
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