TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

NOVELTY VALUE [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-07-27

English

Subject field(s)
  • Pricing Theory
  • Market Prices
  • Advertising Agencies and Services
DEF

Price set artificially high in the initial phase of a products’ introduction to market, in order to take advantage of the novelty value that consumers place upon a product.

OBS

skimming price; market skimming price: terms and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Théorie des prix
  • Prix (Commercialisation)
  • Agences et services de publicité
DEF

Prix élevé auquel est lancé un produit nouveau. Il vise à attirer une clientèle à pouvoir d'achat élevé, ou bien qui peut conférer au produit une image de marque prestigieuse.

Spanish

Campo(s) temático(s)
  • Teoría de fijación de precios
  • Precios (Comercialización)
  • Agencias y servicios de publicidad
DEF

Precio alto que se fija por parte de una empresa para aprovechar la demanda inicial de consumidores dispuestos a pagar ese precio porque valoran la novedad.

OBS

precio de desnatado: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 1

Record 2 1980-07-21

English

Subject field(s)
  • Marketing
OBS

But research cannot take the place of a test market when trying to assess the frequency of purchase, novelty value, and extent to which the new product will substitute for sales of existing company products.

French

Domaine(s)
  • Commercialisation
OBS

Mais elle [la recherche] ne peut, comme le test de marché, permettre d'anticiper la fréquence d'achat, d'évaluer l'attrait de la nouveauté ou de prévoir jusqu'à quel point le nouveau produit se substituera aux produits existants de la société.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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