TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

OPERATIONAL MARKETING [26 records]

Record 1 2019-04-02

English

Subject field(s)
  • Occupation Names (General)
  • Sales (Marketing)
CONT

Sales analysts help companies optimize promotional and operational efforts through the analysis and prediction of sales trends and markets. Sales analysts assess data like customer metrics, competitor information, and sales channels to determine the best methods of increasing both revenue and market share. They may provide advice to marketing departments, sales teams, and executives to develop sales targets, assess strategies to boost revenue, and develop promotional campaigns and budgets.

French

Domaine(s)
  • Désignations des emplois (Généralités)
  • Vente

Spanish

Save record 1

Record 2 2013-06-26

English

Subject field(s)
  • Organizations, Administrative Units and Committees
OBS

We create, develop and manage international sports properties. Drawing on the passion and ingenuity of our sports marketing progessionals, Synchro Sports offers a comprehensive level of expertise in all aspects of sporting event management and provides sports marketing, operational and logistical services to create flawless events.

French

Domaine(s)
  • Organismes, unités administratives et comités
OBS

Synchro Sports crée, développe et gère des propriétés sportives internationales. Synchro Sports est une compagnie regroupant tous les services liés au sport. En se basant sur l'ingéniosité, les compétences et la passion de son équipe, Synchro offre un haut niveau d'expertise dans tous les aspects liés à la gestion, la promotion et l'organisation d'événements sportifs grand public et corporatifs.

Spanish

Save record 2

Record 3 2012-03-28

English

Subject field(s)
  • Titles of Provincial Government Programs (Canadian)
  • Coast Guard
OBS

Source :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services

Key term(s)
  • Oceans Initiative
  • NS Oceans Initiative

French

Domaine(s)
  • Titres de programmes de gouvernements provinciaux canadiens
  • Garde côtière

Spanish

Save record 3

Record 4 2011-02-04

English

Subject field(s)
  • Measuring Instruments (Engineering)
  • Slaughterhouses
CONT

Good knowledge of livestock production and purchasing practices, livestock handling, meat processing and marketing practices, the operational principals of optical reflectance grading probes, light reflectance metres and ultrasound application in assessing lean meat yield and meat colour.

French

Domaine(s)
  • Instruments de mesure (Ingénierie)
  • Abattoirs
OBS

Dans l'industrie de la viande, on se sert d'un instrument pour déterminer la qualité de la viande de boucherie, par exemple la couleur de la viande, qui comporte une sonde optique que l'on introduit dans la carcasse ou des morceaux de celle-ci et qui permet de mesurer optiquement le facteur de réflexion de la lumière de la viande. Afin de contrôler ou régler l'instrument, on plonge la sonde dans un corps dont on connaît la valeur d'absorption lumineuse pour régler l'instrument sur la valeur de réflexion de lumière correspondant à ladite valeur d'absorption. Ledit corps, qui est un latex monodispersé d'un polymère, tel que le polystyrène, a une valeur d'absorption que l'on peut reproduire aisément, une longue durée de conservation et sa température n'influence pas la mesure de la réflexion de lumière.

Spanish

Save record 4

Record 5 2008-06-16

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
DEF

All activities aimed at getting consumers to buy a product.

CONT

This involves merchandizing, promotion, advertising, distribution and all efforts involved in supporting the actual sale. Finding trade partners with sales networks, setting pricing and distribution strategies, deciding on the launch and the types of marketing involved (direct, indirect, transactional, etc.), coming up with a product name and packaging design are all part of this process.

CONT

Operational marketing is concerned with all the tasks popularly called marketing, including advertising, merchandising and promotional events.

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
DEF

Mercatique appliquée aux débouchés.

Spanish

Save record 5

Record 6 2002-03-20

English

Subject field(s)
  • Farming Techniques
  • Farm Management and Policy
DEF

The entire complex of development, management, and allocation of resources as well as decisions and activities which, within an operational farm unit or a combination of such units, results in agricultural production, and the processing and marketing of the products.

Key term(s)
  • system of farming
  • production system

French

Domaine(s)
  • Techniques agricoles
  • Gestion et politique agricole
CONT

Le système de production, appelé système de culture, est le résultat du choix de l'agriculteur, effectué en fonction des conditions naturelles, de la structure, de l'exploitation, de son niveau technique et des possibilités du marché.

Spanish

Campo(s) temático(s)
  • Técnicas agrícolas
  • Gestión y política agrícola
Save record 6

Record 7 1997-12-05

English

Subject field(s)
  • Course Titles (Armed Forces)
  • Coast Guard
  • Training of Personnel
OBS

Source(s) :Marketing Strategy 1997-1999-Coast Guard Technical and Operational Services.

French

Domaine(s)
  • Titres de cours (Forces armées)
  • Garde côtière
  • Perfectionnement et formation du personnel

Spanish

Save record 7

Record 8 1997-12-05

English

Subject field(s)
  • Various Proper Names
  • Water Transport
OBS

Source(s) : 97-12 Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

French

Domaine(s)
  • Appellations diverses
  • Transport par eau

Spanish

Save record 8

Record 9 1997-12-05

English

Subject field(s)
  • Publication Titles (Armed Forces)
  • Coast Guard
Key term(s)
  • Marketing Strategy, Coast Guard Technical and Operational Services
  • Marketing Strategy 1997-1999
  • Coast Guard Technical and Operational Services

French

Domaine(s)
  • Titres de publications (Forces armées)
  • Garde côtière
OBS

1997-1999.

OBS

Source : Le document même : Marketing Strategy 1997-1999 - Coast Guard Technical & Operational Services.

Key term(s)
  • Stratégie de commercialisation : Services techniques et opérationnels de la Garde côtière

Spanish

Save record 9

Record 10 1997-12-05

English

Subject field(s)
  • Government Positions
  • Management Operations
OBS

Source(s) :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

Key term(s)
  • Partnership Development Chief

French

Domaine(s)
  • Postes gouvernementaux
  • Opérations de la gestion

Spanish

Save record 10

Record 11 1997-12-05

English

Subject field(s)
  • Military Titles
  • Meetings and Assemblies (Administration)
  • Naval Forces
  • Coast Guard
OBS

Source(s) :Marketing Strategy 1997-1999-Coast Guard Technical and Operational Services.

Key term(s)
  • Marine Superintendents Meeting

French

Domaine(s)
  • Appellations militaires
  • Réunions et assemblées (Administration)
  • Forces navales
  • Garde côtière
Key term(s)
  • Réunion des surintendants, Services maritimes

Spanish

Save record 11

Record 12 1997-12-05

English

Subject field(s)
  • Federal Government Bodies and Committees (Canadian)
  • Sea Operations (Military)
OBS

Sources :Marketing Strategy 1997-1999, Coast Guard Technical and Operational Services.

Key term(s)
  • Programs Steering Committee, Headquarters Fleet
  • Headquarters Fleet, Programs Steering Committee

French

Domaine(s)
  • Organismes et comités fédéraux (Gouvernement canadien)
  • Opérations en mer (Militaire)
Key term(s)
  • Comité directeur des programmes, Flotte de l'administration centrale

Spanish

Save record 12

Record 13 1997-12-05

English

Subject field(s)
  • Titles of Programs and Courses
  • Environment
OBS

Source :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

French

Domaine(s)
  • Titres de programmes et de cours
  • Environnement

Spanish

Save record 13

Record 14 1997-12-05

English

Subject field(s)
  • National Bodies and Committees (Canadian)
  • Electrical Engineering
OBS

Source(s) :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

French

Domaine(s)
  • Organismes et comités nationaux canadiens
  • Électrotechnique

Spanish

Save record 14

Record 15 1997-12-05

English

Subject field(s)
  • Government Positions
OBS

Source(s) :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

French

Domaine(s)
  • Postes gouvernementaux

Spanish

Save record 15

Record 16 1997-12-05

English

Subject field(s)
  • Government Positions
OBS

Source(s) :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

Key term(s)
  • Director Marine Program

French

Domaine(s)
  • Postes gouvernementaux
Key term(s)
  • Directeur, Programme marin

Spanish

Save record 16

Record 17 1997-12-05

English

Subject field(s)
  • Business and Administrative Documents
CONT

Coast Guard’s accepted mission statement: "Leading the way in marine safety, service and protection of the marine environment."

OBS

Source(s) :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

French

Domaine(s)
  • Écrits commerciaux et administratifs
CONT

L'énoncé de mission reconnu de la Garde côtière : «Être un chef de file mondial dans la gestion des mers et des ressources aquatiques».

Spanish

Save record 17

Record 18 1997-12-05

English

Subject field(s)
  • Organizations, Administrative Units and Committees
  • Committees and Boards (Admin.)
  • Coast Guard
OBS

Will be the focal point for sign-off of operational plans ...

OBS

Source(s) :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

French

Domaine(s)
  • Organismes, unités administratives et comités
  • Comités et commissions (Admin.)
  • Garde côtière

Spanish

Save record 18

Record 19 1997-12-05

English

Subject field(s)
  • Water Transport
OBS

Source(s) :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

French

Domaine(s)
  • Transport par eau

Spanish

Save record 19

Record 20 1997-12-05

English

Subject field(s)
  • Meetings
  • Committees and Boards (Admin.)
OBS

Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

Key term(s)
  • Operation Technical Meeting

French

Domaine(s)
  • Réunions
  • Comités et commissions (Admin.)

Spanish

Save record 20

Record 21 1997-12-05

English

Subject field(s)
  • Federal Government Bodies and Committees (Canadian)
  • Coast Guard
OBS

Source :Marketing Strategy 1997-1999-Coast Guard Technical & Operational Services.

French

Domaine(s)
  • Organismes et comités fédéraux (Gouvernement canadien)
  • Garde côtière

Spanish

Save record 21

Record 22 1997-07-16

English

Subject field(s)
  • Titles of Monographs
  • Foreign Trade
OBS

Ottawa: Industry Canada, Canadian Tourism Commission, 1996.

French

Domaine(s)
  • Titres de monographies
  • Commerce extérieur
OBS

Ottawa : Industrie Canada, Commission canadienne du tourisme, 1996.

Spanish

Save record 22

Record 23 1996-07-10

English

Subject field(s)
  • Titles of Federal Government Programs (Canadian)
  • Marketing
  • Foreign Trade
  • Tourism
OBS

Plan of 1996-1997.

French

Domaine(s)
  • Titres de programmes fédéraux (Gouvernement canadien)
  • Commercialisation
  • Commerce extérieur
  • Tourisme
OBS

Plan de 1996-1997.

Spanish

Save record 23

Record 24 1996-05-10

English

Subject field(s)
  • Titles of Documents and Works
  • Marketing
Key term(s)
  • European Marketing Program Operational Plan 1996 97
  • Europe Marketing Program Operational Plan 1996-1997

French

Domaine(s)
  • Titres de documents et d'œuvres
  • Commercialisation
Key term(s)
  • Plan opérationnel du Programme de marketing européen de 1996 1997

Spanish

Save record 24

Record 25 1995-11-01

English

Subject field(s)
  • Titles of Federal Government Programs (Canadian)
  • Marketing
Key term(s)
  • Asia-Pacific Marketing Programme Operational Plan

French

Domaine(s)
  • Titres de programmes fédéraux (Gouvernement canadien)
  • Commercialisation

Spanish

Save record 25

Record 26 1992-12-01

English

Subject field(s)
  • Federal Government Bodies and Committees (Canadian)
  • Operations Research and Management
  • Marketing

French

Domaine(s)
  • Organismes et comités fédéraux (Gouvernement canadien)
  • Recherche et gestion opérationnelles
  • Commercialisation
OBS

Source : Lexique des appellations de la section Environnement.

Spanish

Save record 26

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