TERMIUM Plus®

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PIONEERING ADVERTISING [1 record]

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Record 1 1975-03-11

English

Subject field(s)
  • Advertising
  • Advertising Agencies and Services
  • The Product (Marketing)
CONT

pioneering advertising must implant a new custom, develop a new level of expectation, change habits, and set a new standard of living so that there will be a desire for the goods offered.

French

Domaine(s)
  • Publicité
  • Agences et services de publicité
  • Produit (Commercialisation)
CONT

l'une des premières caractéristiques [...] d'une publicité de lancement est de souligner la nouveauté du produit. [...] La seconde [...] de montrer le produit au public, de permettre son identification

Spanish

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