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POINT SALES PROMOTION [2 records]
Record 1 - internal organization data 2013-10-16
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- point-of-purchase advertising 1, record 1, English, point%2Dof%2Dpurchase%20advertising
Record 1, Abbreviations, English
Record 1, Synonyms, English
- point-of-sale advertising 2, record 1, English, point%2Dof%2Dsale%20advertising
- point of sales promotion 3, record 1, English, point%20of%20sales%20promotion
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
Promotional materials situated, in, on, or ... adjacent to retail distribution points, designed to build traffic for the retailer [and] sell merchandise. 1, record 1, English, - point%2Dof%2Dpurchase%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- publicité au point de vente
1, record 1, French, publicit%C3%A9%20au%20point%20de%20vente
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité sur le lieu de vente 2, record 1, French, publicit%C3%A9%20sur%20le%20lieu%20de%20vente
feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
Désigne toutes les manifestations publicitaires d'une marque sur le lieu de vente. 3, record 1, French, - publicit%C3%A9%20au%20point%20de%20vente
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- publicidad en el punto de venta
1, record 1, Spanish, publicidad%20en%20el%20punto%20de%20venta
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2012-02-09
Record 2, English
Record 2, Subject field(s)
- Advertising Media
- Advertising Techniques
Record 2, Main entry term, English
- end-cap promotion
1, record 2, English, end%2Dcap%20promotion
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Another indication of increased profile of Canadian magazines is the sales results of the point of sale promotion. The point of sale promotions in three retail magazine and bookstore chain outlets included the use of displays, backing cards, and end-cap promotions. 2, record 2, English, - end%2Dcap%20promotion
Record 2, French
Record 2, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
Record 2, Main entry term, French
- promotion en bout d'îlot
1, record 2, French, promotion%20en%20bout%20d%27%C3%AElot
proposal, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
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