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POINT-OF-PURCHASE ADVERTISING [7 records]
Record 1 - internal organization data 2013-10-16
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- point-of-purchase advertising 1, record 1, English, point%2Dof%2Dpurchase%20advertising
Record 1, Abbreviations, English
Record 1, Synonyms, English
- point-of-sale advertising 2, record 1, English, point%2Dof%2Dsale%20advertising
- point of sales promotion 3, record 1, English, point%20of%20sales%20promotion
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
Promotional materials situated, in, on, or ... adjacent to retail distribution points, designed to build traffic for the retailer [and] sell merchandise. 1, record 1, English, - point%2Dof%2Dpurchase%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- publicité au point de vente
1, record 1, French, publicit%C3%A9%20au%20point%20de%20vente
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité sur le lieu de vente 2, record 1, French, publicit%C3%A9%20sur%20le%20lieu%20de%20vente
feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
Désigne toutes les manifestations publicitaires d'une marque sur le lieu de vente. 3, record 1, French, - publicit%C3%A9%20au%20point%20de%20vente
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- publicidad en el punto de venta
1, record 1, Spanish, publicidad%20en%20el%20punto%20de%20venta
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2010-10-18
Record 2, English
Record 2, Subject field(s)
- Advertising Media
Record 2, Main entry term, English
- dummy
1, record 2, English, dummy
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A layout mock-up of a point-of-purchase, direct mail, or other type of advertisement. 2, record 2, English, - dummy
Record number: 2, Textual support number: 1 CONT
In direct and point-of-purchase advertising, which usually require a three-dimensional presentation of the message, the layout is called a dummy. 3, record 2, English, - dummy
Record 2, French
Record 2, Domaine(s)
- Supports publicitaires
Record 2, Main entry term, French
- factice
1, record 2, French, factice
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Reproduction fidèle du produit ou de son conditionnement en publicité sur le lieu de vente. 1, record 2, French, - factice
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1997-07-24
Record 3, English
Record 3, Subject field(s)
- Advertising Media
Record 3, Main entry term, English
- display card 1, record 3, English, display%20card
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
A considerable amount of point-of-purchase advertising is placed on various sizes and shapes of cardboard. [They perform the function of silent salesmen, for the message tells the consumer why he should buy. ] 1, record 3, English, - display%20card
Record 3, French
Record 3, Domaine(s)
- Supports publicitaires
Record 3, Main entry term, French
- pancarte
1, record 3, French, pancarte
feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Plaque de bois, de carton, etc. portant un texte publicitaire destiné au public. 1, record 3, French, - pancarte
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 1995-05-05
Record 4, English
Record 4, Subject field(s)
- National Bodies and Committees (Non-Canadian)
- Advertising
Record 4, Main entry term, English
- Point-of-Purchase Advertising Institute
1, record 4, English, Point%2Dof%2DPurchase%20Advertising%20Institute
correct, United States
Record 4, Abbreviations, English
- POPAI 1, record 4, English, POPAI
correct, United States
Record 4, Synonyms, English
Record 4, French
Record 4, Domaine(s)
- Organismes et comités nationaux non canadiens
- Publicité
Record 4, Main entry term, French
- Point-of-Purchase Advertising Institute
1, record 4, French, Point%2Dof%2DPurchase%20Advertising%20Institute
correct, United States
Record 4, Abbreviations, French
- POPAI 1, record 4, French, POPAI
correct, United States
Record 4, Synonyms, French
Record 4, Textual support, French
Record 4, Spanish
Record 4, Textual support, Spanish
Record 5 - internal organization data 1995-03-09
Record 5, English
Record 5, Subject field(s)
- Advertising Media
- Trade
Record 5, Main entry term, English
- counter card 1, record 5, English, counter%20card
Record 5, Abbreviations, English
Record 5, Synonyms, English
Record 5, Textual support, English
Record number: 5, Textual support number: 1 DEF
POP material equipped with an easel on the back, intended for standing on a counter or near a shelf. 2, record 5, English, - counter%20card
Record number: 5, Textual support number: 1 OBS
POP :point-of-purchase advertising. 3, record 5, English, - counter%20card
Record 5, French
Record 5, Domaine(s)
- Supports publicitaires
- Commerce
Record 5, Main entry term, French
- affichette
1, record 5, French, affichette
feminine noun
Record 5, Abbreviations, French
Record 5, Synonyms, French
- affichette de comptoir 2, record 5, French, affichette%20de%20comptoir
feminine noun
- carton-comptoir 2, record 5, French, carton%2Dcomptoir
masculine noun
Record 5, Textual support, French
Record number: 5, Textual support number: 1 DEF
Matériel de PLV se posant sur un comptoir (ou à côté d'une tablette). 1, record 5, French, - affichette
Record number: 5, Textual support number: 1 OBS
PLV : publicité sur le lieu de vente. 2, record 5, French, - affichette
Record 5, Spanish
Record 5, Textual support, Spanish
Record 6 - internal organization data 1984-06-01
Record 6, English
Record 6, Subject field(s)
- Advertising Media
Record 6, Main entry term, English
- cost per thousand real exposures 1, record 6, English, cost%20per%20thousand%20real%20exposures
Record 6, Abbreviations, English
Record 6, Synonyms, English
Record 6, Textual support, English
Record number: 6, Textual support number: 1 OBS
Point-of-Purchase Advertising Institute has developed a slide-rule calculator which enables the advertiser to estimate the indoor cost per thousand real exposures. 1, record 6, English, - cost%20per%20thousand%20real%20exposures
Record 6, French
Record 6, Domaine(s)
- Supports publicitaires
Record 6, Main entry term, French
- coût par mille expositions 1, record 6, French, co%C3%BBt%20par%20mille%20expositions
Record 6, Abbreviations, French
Record 6, Synonyms, French
Record 6, Textual support, French
Record number: 6, Textual support number: 1 OBS
(le Point-of-Purchase Advertising Institute) a établi des données relatives au coût par mille expositions, ce qui permet de calculer un certain type de rendement du matériel. 1, record 6, French, - co%C3%BBt%20par%20mille%20expositions
Record 6, Spanish
Record 6, Textual support, Spanish
Record 7 - internal organization data 1975-03-11
Record 7, English
Record 7, Subject field(s)
- Occupation Names (General)
- Advertising
Record 7, Main entry term, English
- missionary salesmen 1, record 7, English, missionary%20salesmen
Record 7, Abbreviations, English
Record 7, Synonyms, English
Record 7, Textual support, English
Record number: 7, Textual support number: 1 CONT
putting the responsibility for the placement of point-of-purchase advertising in the hands of missionary salesmen or professional window decorators can help reduce some of this waste. 1, record 7, English, - missionary%20salesmen
Record 7, French
Record 7, Domaine(s)
- Désignations des emplois (Généralités)
- Publicité
Record 7, Main entry term, French
- commando de vendeurs
1, record 7, French, commando%20de%20vendeurs
masculine noun
Record 7, Abbreviations, French
Record 7, Synonyms, French
Record 7, Textual support, French
Record number: 7, Textual support number: 1 DEF
groupe de vendeurs qui font fonction d'éclaireurs pour rejoindre de nouveaux clients et de nouveaux marchés. 1, record 7, French, - commando%20de%20vendeurs
Record 7, Spanish
Record 7, Textual support, Spanish
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