TERMIUM Plus®

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POLYCENTRIC STAGE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1988-10-19

English

Subject field(s)
  • Marketing Research
DEF

A host-country orientation in a company’s evolution in international business. Each foreign country is treated as a separate entity with its own subsidiary organization that plans and operates its own marketing program.

French

Domaine(s)
  • Étude du marché
CONT

À ce stade, l'entreprise décentralise ses opérations extérieures et confie une grande partie des responsabilités de marketing à ses filiales dans chaque pays. Ainsi, chaque filiale jouit d'une grande autonomie et peut prendre des décisions majeures au sujet de son programme de marketing.

Spanish

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