TERMIUM Plus®

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POSITION AD [7 records]

Record 1 2025-07-08

English

Subject field(s)
  • Advertising Media
OBS

The advertisement position refers to where an advertisement is found in a printed medium.

Key term(s)
  • position of the advertisement
  • position of the ad

French

Domaine(s)
  • Supports publicitaires
DEF

Endroit où se trouve une publicité dans un média imprimé.

Spanish

Save record 1

Record 2 2025-07-08

English

Subject field(s)
  • Advertising Media
  • Internet and Telematics
CONT

Ad placement refers to the specific location on a webpage or app where an advertisement is displayed.

Key term(s)
  • position of the advertisement
  • placement of the advertisement
  • position of the ad
  • placement of the ad

French

Domaine(s)
  • Supports publicitaires
  • Internet et télématique
CONT

La position des annonces sur une page web influence directement leur performance. Les zones situées en début de contenu et dans la partie supérieure de l'écran génèrent habituellement les meilleurs résultats. L'intégration naturelle des annonces dans le fil de lecture, notamment entre les paragraphes, favorise l'engagement des visiteurs. Les emplacements en fin d'article permettent aussi d'obtenir de bons taux de clics, car les lecteurs sont alors plus réceptifs aux suggestions liées au contenu qu'ils viennent de lire.

Spanish

Save record 2

Record 3 2025-06-10

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

A promoted listing is like a cross between a paid search ad and a recommendation widget. Placed exclusively on e-commerce sites, promoted listings allow merchants to buy the top position on the results page for a given search.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
OBS

Les produits commandités sont des produits qui apparaissent au début des résultats de recherche d'un site de vente en ligne en échange d'un paiement.

Spanish

Save record 3

Record 4 2025-05-05

English

Subject field(s)
  • Advertising Media
  • Internet and Telematics
CONT

Rich media ads are designed to grab the audience's attention and drive customer engagement by utilizing a mixture of text, images, audio, video, animations, and other elements. Moreover, they offer advanced features that can adapt to the visitor's device; they can widen if the user clicks on them, hover over content, or change the position of the ad campaign on the page.

French

Domaine(s)
  • Supports publicitaires
  • Internet et télématique
OBS

Ce type de publicité fait appel au média enrichi, soit un ensemble de médias interactifs et dynamiques qui intègrent notamment des éléments vidéo, audio et animés.

Spanish

Save record 4

Record 5 2019-02-28

English

Subject field(s)
  • Advertising Techniques
CONT

Counter advertising is defined when an advertisement takes an opposing position within the ad which it is talking about... is done for advertising of provocative and sensitive topics.

CONT

Counter advertising is commonly used to counter the effects that spirit consumption can have. This can be done in the form of print or broadcast advertisements.

French

Domaine(s)
  • Techniques publicitaires
DEF

Publicité destinée à lutter contre les effets d'une autre publicité ou qui a un effet contraire à l'effet souhaité.

Spanish

Save record 5

Record 6 2006-05-09

English

Subject field(s)
  • Finish Carpentry
DEF

Small triangular-shaped piece of ... three-ply that holds the corners of the flat together.

CONT

The corner block is a triangle of one quarter-inch AD plywood with eight-to ten-inch legs. To provide effective reinforcement, position the corner block so that its grain runs perpendicular to the joint between the rail and the stile.

French

Domaine(s)
  • Menuiserie
DEF

Pièce de bois en équerre qui maintient raide un châssis.

CONT

Morceau de contreplaqué de forme triangulaire pour les assemblages de châssis et destiné à maintenir l'équerrage de ceux-ci. Les mouchoirs sont collés et cloutés pour renforcer le bas d'un châssis, assemblé à mi-bois.

Spanish

Save record 6

Record 7 1994-04-21

English

Subject field(s)
  • Occupation Names (General)
  • The Press (News and Journalism)
CONT

[There] are special feature sections [of a newspaper] with special editors-feature editors, lifestyle editors, people editors, fashion editors, women's editors(a position of growing obsolescence in feminist times), special assignment editors, ad infinitum.

French

Domaine(s)
  • Désignations des emplois (Généralités)
  • Presse écrite

Spanish

Save record 7

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