TERMIUM Plus®
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POSITION ADVERTISEMENT [7 records]
Record 1 - internal organization data 2025-07-08
Record 1, English
Record 1, Subject field(s)
- Advertising Media
Record 1, Main entry term, English
- advertisement position
1, record 1, English, advertisement%20position
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
- ad position 2, record 1, English, ad%20position
correct, noun
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
The advertisement position refers to where an advertisement is found in a printed medium. 3, record 1, English, - advertisement%20position
Record 1, Key term(s)
- position of the advertisement
- position of the ad
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
Record 1, Main entry term, French
- emplacement de la publicité
1, record 1, French, emplacement%20de%20la%20publicit%C3%A9
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- position de la publicité 2, record 1, French, position%20de%20la%20publicit%C3%A9
correct, feminine noun
- emplacement de l'annonce 3, record 1, French, emplacement%20de%20l%27annonce
correct, masculine noun
- position de l'annonce 4, record 1, French, position%20de%20l%27annonce
correct, feminine noun
- emplacement de l'annonce publicitaire 5, record 1, French, emplacement%20de%20l%27annonce%20publicitaire
correct, masculine noun
- position de l'annonce publicitaire 6, record 1, French, position%20de%20l%27annonce%20publicitaire
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Endroit où se trouve une publicité dans un média imprimé. 7, record 1, French, - emplacement%20de%20la%20publicit%C3%A9
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2025-07-08
Record 2, English
Record 2, Subject field(s)
- Advertising Media
- Internet and Telematics
Record 2, Main entry term, English
- advertisement position
1, record 2, English, advertisement%20position
correct, noun
Record 2, Abbreviations, English
Record 2, Synonyms, English
- advertisement placement 1, record 2, English, advertisement%20placement
correct, noun
- ad position 1, record 2, English, ad%20position
correct, noun
- ad placement 2, record 2, English, ad%20placement
correct, noun
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Ad placement refers to the specific location on a webpage or app where an advertisement is displayed. 3, record 2, English, - advertisement%20position
Record 2, Key term(s)
- position of the advertisement
- placement of the advertisement
- position of the ad
- placement of the ad
Record 2, French
Record 2, Domaine(s)
- Supports publicitaires
- Internet et télématique
Record 2, Main entry term, French
- emplacement de la publicité
1, record 2, French, emplacement%20de%20la%20publicit%C3%A9
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- position de la publicité 2, record 2, French, position%20de%20la%20publicit%C3%A9
correct, feminine noun
- emplacement de l'annonce 3, record 2, French, emplacement%20de%20l%27annonce
correct, masculine noun
- position de l'annonce 4, record 2, French, position%20de%20l%27annonce
correct, feminine noun
- emplacement de l'annonce publicitaire 5, record 2, French, emplacement%20de%20l%27annonce%20publicitaire
correct, masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
La position des annonces sur une page web influence directement leur performance. Les zones situées en début de contenu et dans la partie supérieure de l'écran génèrent habituellement les meilleurs résultats. L'intégration naturelle des annonces dans le fil de lecture, notamment entre les paragraphes, favorise l'engagement des visiteurs. Les emplacements en fin d'article permettent aussi d'obtenir de bons taux de clics, car les lecteurs sont alors plus réceptifs aux suggestions liées au contenu qu'ils viennent de lire. 4, record 2, French, - emplacement%20de%20la%20publicit%C3%A9
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2019-02-28
Record 3, English
Record 3, Subject field(s)
- Advertising Techniques
Record 3, Main entry term, English
- counteradvertising
1, record 3, English, counteradvertising
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
- counter advertising 2, record 3, English, counter%20advertising
correct
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
Counter advertising is defined when an advertisement takes an opposing position within the ad which it is talking about... is done for advertising of provocative and sensitive topics. 2, record 3, English, - counteradvertising
Record number: 3, Textual support number: 2 CONT
Counter advertising is commonly used to counter the effects that spirit consumption can have. This can be done in the form of print or broadcast advertisements. 2, record 3, English, - counteradvertising
Record 3, French
Record 3, Domaine(s)
- Techniques publicitaires
Record 3, Main entry term, French
- contre-publicité
1, record 3, French, contre%2Dpublicit%C3%A9
correct, feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- contrepublicité 2, record 3, French, contrepublicit%C3%A9
correct, feminine noun
- publicité de mise en garde 3, record 3, French, publicit%C3%A9%20de%20mise%20en%20garde
correct, feminine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Publicité destinée à lutter contre les effets d'une autre publicité ou qui a un effet contraire à l'effet souhaité. 4, record 3, French, - contre%2Dpublicit%C3%A9
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 2001-09-13
Record 4, English
Record 4, Subject field(s)
- Advertising Media
- Layout (Graphic Arts)
Record 4, Main entry term, English
- facing text matter 1, record 4, English, facing%20text%20matter
Record 4, Abbreviations, English
Record 4, Synonyms, English
- facing text against text 2, record 4, English, facing%20text%20against%20text
- facing matter 2, record 4, English, facing%20matter
Record 4, Textual support, English
Record number: 4, Textual support number: 1 OBS
Expression used in reference to the position of an advertisement in a periodical opposite reading matter. 3, record 4, English, - facing%20text%20matter
Record 4, French
Record 4, Domaine(s)
- Supports publicitaires
- Maquette et mise en page
Record 4, Main entry term, French
- contre-texte
1, record 4, French, contre%2Dtexte
masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
- face texte 2, record 4, French, face%20texte
feminine noun
Record 4, Textual support, French
Record number: 4, Textual support number: 1 OBS
Surface publicitaire accolée à des éléments rédactionnels situés dans la page vis-à-vis. 1, record 4, French, - contre%2Dtexte
Record 4, Key term(s)
- face-texte
Record 4, Spanish
Record 4, Textual support, Spanish
Record 5 - internal organization data 2001-09-13
Record 5, English
Record 5, Subject field(s)
- News and Journalism (General)
- Advertising
- Layout (Graphic Arts)
Record 5, Main entry term, English
- next to reading matter
1, record 5, English, next%20to%20reading%20matter
correct
Record 5, Abbreviations, English
- n.r. 1, record 5, English, n%2Er%2E
correct
Record 5, Synonyms, English
- next-to-editorial 1, record 5, English, next%2Dto%2Deditorial
correct
- following matter 2, record 5, English, following%20matter
- following text 2, record 5, English, following%20text
- next matter 2, record 5, English, next%20matter
Record 5, Textual support, English
Record number: 5, Textual support number: 1 DEF
The position of an advertisement immediately adjacent to editorial or news matter in a publication. 1, record 5, English, - next%20to%20reading%20matter
Record 5, Key term(s)
- next-to-reading-matter
Record 5, French
Record 5, Domaine(s)
- Information et journalisme (Généralités)
- Publicité
- Maquette et mise en page
Record 5, Main entry term, French
- contre-texte
1, record 5, French, contre%2Dtexte
correct, masculine noun
Record 5, Abbreviations, French
Record 5, Synonyms, French
- après texte 2, record 5, French, apr%C3%A8s%20texte
masculine noun
- à côté texte 2, record 5, French, %C3%A0%20c%C3%B4t%C3%A9%20texte
masculine noun
Record 5, Textual support, French
Record number: 5, Textual support number: 1 DEF
Expression utilisée lors de la réservation d'espace publicitaire pour désigner l'emplacement adjacent à une partie rédactionnelle d'une publication. 1, record 5, French, - contre%2Dtexte
Record 5, Key term(s)
- sous le texte
- après-texte
Record 5, Spanish
Record 5, Textual support, Spanish
Record 6 - internal organization data 1995-11-23
Record 6, English
Record 6, Subject field(s)
- Advertising Techniques
Record 6, Main entry term, English
- headline
1, record 6, English, headline
correct
Record 6, Abbreviations, English
Record 6, Synonyms, English
Record 6, Textual support, English
Record number: 6, Textual support number: 1 DEF
a group of words which used as title or caption is given importance in an advertisement by reason of size, position and content. 2, record 6, English, - headline
Record 6, French
Record 6, Domaine(s)
- Techniques publicitaires
Record 6, Main entry term, French
- titre
1, record 6, French, titre
correct, masculine noun
Record 6, Abbreviations, French
Record 6, Synonyms, French
- gros titre 2, record 6, French, gros%20titre
masculine noun
Record 6, Textual support, French
Record number: 6, Textual support number: 1 DEF
Partie de la promesse publicitaire figurant en tête d'une annonce. 1, record 6, French, - titre
Record 6, Spanish
Record 6, Textual support, Spanish
Record 7 - internal organization data 1975-03-11
Record 7, English
Record 7, Subject field(s)
- News and Journalism (General)
Record 7, Main entry term, English
- reading matter 1, record 7, English, reading%20matter
Record 7, Abbreviations, English
Record 7, Synonyms, English
Record 7, Textual support, English
Record number: 7, Textual support number: 1 OBS
next-to-reading matter : an advertisement position immediately adjacent to--or editorial content. 1, record 7, English, - reading%20matter
Record 7, French
Record 7, Domaine(s)
- Information et journalisme (Généralités)
Record 7, Main entry term, French
- partie rédactionnelle 1, record 7, French, partie%20r%C3%A9dactionnelle
Record 7, Abbreviations, French
Record 7, Synonyms, French
Record 7, Textual support, French
Record number: 7, Textual support number: 1 OBS
à mesure que l'on est davantage mêlé à la --, en chronique locale, par exemple, où le tarif est plus élevé, l'annonce peut aussi être plus petite. 1, record 7, French, - partie%20r%C3%A9dactionnelle
Record 7, Spanish
Record 7, Textual support, Spanish
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