TERMIUM Plus^®

Record 1,  Textual support,  English

Record number: 1, Textual support number: 1 CONT

Radio audience measurement helps [to] monetize... broadcasts. A better understanding of [the] audience [helps to] match [the] listeners to advertisers who sell products they want. Data on [the] audience's size, composition, and buying habits also provides proof to advertisers that sponsoring [a radio station] can be profitable for them.  3, record 1, English, - radio%20audience%20measurement

Record 1,  Textual support,  French

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 DEF

A figure based on statistical sampling indicating what proportion of the total listening and viewing audience tune in to a specific programme or network.  4, record 2, English, - audience%20rating

Record number: 2, Textual support number: 1 CONT

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership...  5, record 2, English, - audience%20rating

Record number: 2, Textual support number: 1 OBS

Not to be confused with "audience share." Both "audience rating" and "audience share" are expressed as percentages. When measuring the percentage of people watching or listening to a specific program, the rating takes into account all households in a sampled territory that have a television or a radio while the share takes into account only households that are actually watching television or listening to the radio at that time.  6, record 2, English, - audience%20rating

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 DEF

Nombre de personnes ayant écouté ou regardé un programme, une émission à un moment déterminé.  3, record 2, French, - cote%20d%27%C3%A9coute

Record number: 2, Textual support number: 1 OBS

Ne pas confondre avec «part d'auditoire». «Cote d’écoute» et «part d’auditoire» s’expriment en pourcentages. La cote est le pourcentage de personnes qui regarde ou écoute une émission déterminée parmi tous les foyers du territoire de l’échantillon qui ont une télévision ou une radio, tandis que la «part d'auditoire» a comme référence seulement les foyers qui regardent réellement la télévision ou écoutent la radio au moment du sondage.  4, record 2, French, - cote%20d%27%C3%A9coute

Record 2,  Textual support,  Spanish

Record number: 2, Textual support number: 1 DEF

Número de personas que siguen un medio de comunicación o un programa en un período de tiempo determinado.  3, record 2, Spanish, - %C3%ADndice%20de%20audiencia

Record number: 2, Textual support number: 1 OBS

No confundir con "cuota de audiencia". Tanto "índice de audiencia" como "cuota de audiencia" se expresan como porcentajes. Al momento de medir el porcentaje de personas mirando o escuchando un determinado programa, el índice se refiere a todos los hogares del territorio de la muestra con radio o con televisión mientras que la cuota utiliza como referencia únicamente los hogares que están mirando la televisión o escuchando la radio en dicho momento.  4, record 2, Spanish, - %C3%ADndice%20de%20audiencia

Record number: 2, Textual support number: 2 OBS

índice de audiencia: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, recomienda sustituir el anglicismo "rating" en este contexto por "índice de audiencia".  5, record 2, Spanish, - %C3%ADndice%20de%20audiencia