TERMIUM Plus®
From: Translation Bureau
On social media
Consult the Government of Canada’s terminology data bank.
TARGET CONSUMER [10 records]
Record 1 - internal organization data 2019-01-31
Record 1, English
Record 1, Subject field(s)
- Occupation Names (General)
- Industrial Design
Record 1, Main entry term, English
- consumer products designer
1, record 1, English, consumer%20products%20designer
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- consumer product designer 2, record 1, English, consumer%20product%20designer
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Consumer product designers must develop products that fit the bodies of their target audiences. There are differences – some small and some substantial – between people in different countries, for example. It is vital that designers take these differences into account when planning for import or export sales or when expanding into new markets. 2, record 1, English, - consumer%20products%20designer
Record 1, French
Record 1, Domaine(s)
- Désignations des emplois (Généralités)
- Dessin industriel
Record 1, Main entry term, French
- dessinateur de produits aux consommateurs
1, record 1, French, dessinateur%20de%20produits%20aux%20consommateurs
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- dessinatrice de produits aux consommateurs 1, record 1, French, dessinatrice%20de%20produits%20aux%20consommateurs
correct, feminine noun
Record 1, Textual support, French
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2018-12-07
Record 2, English
Record 2, Subject field(s)
- Advertising Media
- Advertising Techniques
- Advertising Agencies and Services
- Merchandising Techniques
Record 2, Main entry term, English
- above the line advertising
1, record 2, English, above%20the%20line%20advertising
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- ATL advertising 2, record 2, English, ATL%20advertising
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Above the line(ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. All the conventional media are included here-television, radio and print media.... ATL advertising tries to reach out to the mass as consumer audience. 3, record 2, English, - above%20the%20line%20advertising
Record 2, French
Record 2, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
- Agences et services de publicité
- Techniques marchandes
Record 2, Main entry term, French
- publicité dans les médias de masse
1, record 2, French, publicit%C3%A9%20dans%20les%20m%C3%A9dias%20de%20masse
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- publicité sur les médias de masse 2, record 2, French, publicit%C3%A9%20sur%20les%20m%C3%A9dias%20de%20masse
feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
La publicité dans les médias de masse (télévision, presse, radio, etc.), le marketing direct, la communication sur les lieux de vente, l'annonce des opérations de promotion de vente, etc., sont des communications «push». 3, record 2, French, - publicit%C3%A9%20dans%20les%20m%C3%A9dias%20de%20masse
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2011-10-17
Record 3, English
Record 3, Subject field(s)
- Advertising Techniques
Record 3, Main entry term, English
- target customers
1, record 3, English, target%20customers
correct, plural
Record 3, Abbreviations, English
Record 3, Synonyms, English
- target consumers 2, record 3, English, target%20consumers
correct, plural
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
Your target customers are those who are most likely to buy from you. 3, record 3, English, - target%20customers
Record number: 3, Textual support number: 1 OBS
The terms "target customers" and "target consumers" are sometimes found in the singular form(i. e. target customer and target consumer). Although it may seem grammatically questionable, in advertising the singular form designates the concept in a collective way. 4, record 3, English, - target%20customers
Record 3, Key term(s)
- target customer
- target consumer
Record 3, French
Record 3, Domaine(s)
- Techniques publicitaires
Record 3, Main entry term, French
- clientèle-cible
1, record 3, French, client%C3%A8le%2Dcible
correct, feminine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- clientèle cible 2, record 3, French, client%C3%A8le%20cible
correct, feminine noun
- clientèle visée 2, record 3, French, client%C3%A8le%20vis%C3%A9e
correct, feminine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Ensemble des clients auquel une entreprise destine un produit ou un service et sur lequel elle fait porter ses efforts de commercialisation. 3, record 3, French, - client%C3%A8le%2Dcible
Record number: 3, Textual support number: 1 CONT
La publicité sans adresse, elle est la façon la plus économique et efficace de diffuser votre publicité. De plus, elle contribue à augmenter vos ventes, à accroître vos bénéfices tout en rejoignant efficacement votre clientèle-cible. 4, record 3, French, - client%C3%A8le%2Dcible
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 2011-10-17
Record 4, English
Record 4, Subject field(s)
- Advertising Techniques
Record 4, Main entry term, English
- target customers
1, record 4, English, target%20customers
correct, plural, generic
Record 4, Abbreviations, English
Record 4, Synonyms, English
- target consumers 2, record 4, English, target%20consumers
correct, plural, generic
Record 4, Textual support, English
Record number: 4, Textual support number: 1 CONT
Your target customers are those who are most likely to buy from you. 3, record 4, English, - target%20customers
Record number: 4, Textual support number: 1 OBS
The terms "target customers" and "target consumers" are sometimes found in the singular form(i. e. target customer and target consumer). Although it may seem grammatically questionable, in advertising the singular form designates the concept in a collective way. 4, record 4, English, - target%20customers
Record 4, Key term(s)
- target customer
- target consumer
Record 4, French
Record 4, Domaine(s)
- Techniques publicitaires
Record 4, Main entry term, French
- consommateurs cibles
1, record 4, French, consommateurs%20cibles
correct, masculine noun, plural, specific
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record number: 4, Textual support number: 1 DEF
Ensemble des clients auquel une entreprise destine un produit et sur lequel elle fait porter ses efforts de commercialisation. 2, record 4, French, - consommateurs%20cibles
Record number: 4, Textual support number: 1 OBS
En français, le mot «consommateur» désigne les utilisateurs d'un bien, tandis qu'en anglais, les mots «consumer» et «customer» désignent à la fois les utilisateurs d'un bien et d'un service. 2, record 4, French, - consommateurs%20cibles
Record 4, Spanish
Record 4, Textual support, Spanish
Record 5 - internal organization data 2011-08-10
Record 5, English
Record 5, Subject field(s)
- Economic Fluctuations
Record 5, Main entry term, English
- consumer price index inflation rate
1, record 5, English, consumer%20price%20index%20inflation%20rate
correct
Record 5, Abbreviations, English
Record 5, Synonyms, English
- rate of consumer price index inflation 2, record 5, English, rate%20of%20consumer%20price%20index%20inflation
correct
- CPI inflation rate 3, record 5, English, CPI%20inflation%20rate
correct
- rate of CPI inflation 4, record 5, English, rate%20of%20CPI%20inflation
correct
Record 5, Textual support, English
Record number: 5, Textual support number: 1 CONT
The rate of consumer price index(CPI) inflation is expected to remain near the mid-point of the Bank of Canada's one to three per cent inflation target range over the 2010 to 2030 period. 2, record 5, English, - consumer%20price%20index%20inflation%20rate
Record 5, French
Record 5, Domaine(s)
- Fluctuations économiques
Record 5, Main entry term, French
- taux d'inflation de l'indice des prix à la consommation
1, record 5, French, taux%20d%27inflation%20de%20l%27indice%20des%20prix%20%C3%A0%20la%20consommation
correct, masculine noun
Record 5, Abbreviations, French
Record 5, Synonyms, French
- taux d'inflation de l'IPC 2, record 5, French, taux%20d%27inflation%20de%20l%27IPC
correct, masculine noun
Record 5, Textual support, French
Record number: 5, Textual support number: 1 CONT
Le taux d’inflation de l’indice des prix à la consommation (IPC) devrait rester près du point médian de la fourchette d’inflation prévue par la Banque du Canada, qui va de 1 à 3 % entre 2010 et 2030. 3, record 5, French, - taux%20d%27inflation%20de%20l%27indice%20des%20prix%20%C3%A0%20la%20consommation
Record 5, Spanish
Record 5, Textual support, Spanish
Record 6 - internal organization data 2010-04-27
Record 6, English
Record 6, Subject field(s)
- Economic Fluctuations
Record 6, Main entry term, English
- rate of change in the total CPI
1, record 6, English, rate%20of%20change%20in%20the%20total%20CPI
correct
Record 6, Abbreviations, English
Record 6, Synonyms, English
Record 6, Textual support, English
Record number: 6, Textual support number: 1 CONT
The Bank of Canada aims to contain annual inflation(12 month moving average inflation) as measured by the rate of change in the total CPI [consumer price index] at a target range that currently extends from 1 to 3 percent. 2, record 6, English, - rate%20of%20change%20in%20the%20total%20CPI
Record 6, Key term(s)
- rate of change in the total consumer price index
Record 6, French
Record 6, Domaine(s)
- Fluctuations économiques
Record 6, Main entry term, French
- taux de variation de l'IPC global
1, record 6, French, taux%20de%20variation%20de%20l%27IPC%20global
correct, masculine noun
Record 6, Abbreviations, French
Record 6, Synonyms, French
Record 6, Textual support, French
Record number: 6, Textual support number: 1 OBS
IPC : indice des prix à la consommation. 2, record 6, French, - taux%20de%20variation%20de%20l%27IPC%20global
Record 6, Key term(s)
- taux de variation de l'indice des prix à la consommation global
Record 6, Spanish
Record 6, Textual support, Spanish
Record 7 - internal organization data 2007-07-31
Record 7, English
Record 7, Subject field(s)
- Organization Planning
- Productivity and Profitability
- Real Estate
Record 7, Main entry term, English
- target number
1, record 7, English, target%20number
correct
Record 7, Abbreviations, English
Record 7, Synonyms, English
Record 7, Textual support, English
Record number: 7, Textual support number: 1 CONT
The rental rates to be achieved for the year are baselined in relation to the current market rates and the consumer price index, and a variance to this target number is allowed, providing for a performance range. 2, record 7, English, - target%20number
Record 7, French
Record 7, Domaine(s)
- Planification d'organisation
- Productivité et rentabilité
- Immobilier
Record 7, Main entry term, French
- nombre cible
1, record 7, French, nombre%20cible
correct, masculine noun
Record 7, Abbreviations, French
Record 7, Synonyms, French
Record 7, Textual support, French
Record number: 7, Textual support number: 1 CONT
Taux de location : Ils se basent sur des apports quantitatifs. On établit une base correspondant aux taux de location pour l'année, par rapport aux taux courants du marché et l'indice des prix à la consommation, puis on autorise un écart par rapport à ce nombre cible, ce qui donne une gamme de rendement. 2, record 7, French, - nombre%20cible
Record 7, Spanish
Record 7, Textual support, Spanish
Record 8 - internal organization data 2001-05-17
Record 8, English
Record 8, Subject field(s)
- Pricing Theory
- Real Estate
Record 8, Main entry term, English
- current market rate
1, record 8, English, current%20market%20rate
correct
Record 8, Abbreviations, English
Record 8, Synonyms, English
Record 8, Textual support, English
Record number: 8, Textual support number: 1 CONT
The rental rates to be achieved for the year are baselined in relation to the current market rates and the Consumer Price Index, and a variance to this target number is allowed, providing for a performance range. 2, record 8, English, - current%20market%20rate
Record 8, French
Record 8, Domaine(s)
- Théorie des prix
- Immobilier
Record 8, Main entry term, French
- taux courant du marché
1, record 8, French, taux%20courant%20du%20march%C3%A9
correct, masculine noun
Record 8, Abbreviations, French
Record 8, Synonyms, French
Record 8, Textual support, French
Record number: 8, Textual support number: 1 CONT
Taux de location : Ils se basent sur des apports quantitatifs. On établit une base correspondant aux taux de location pour l'année, par rapport aux taux courants du marché et l'indice des prix à la consommation, puis on autorise un écart par rapport à ce nombre cible, ce qui donne une gamme de rendement. 2, record 8, French, - taux%20courant%20du%20march%C3%A9
Record 8, Spanish
Record 8, Textual support, Spanish
Record 9 - internal organization data 1994-07-19
Record 9, English
Record 9, Subject field(s)
- Marketing Research
Record 9, Main entry term, English
- consumer sample
1, record 9, English, consumer%20sample
correct
Record 9, Abbreviations, English
Record 9, Synonyms, English
Record 9, Textual support, English
Record number: 9, Textual support number: 1 CONT
Our survey must include a representative consumer sample to define our target clientele. 1, record 9, English, - consumer%20sample
Record 9, French
Record 9, Domaine(s)
- Étude du marché
Record 9, Main entry term, French
- échantillon d'un groupe de consommateurs
1, record 9, French, %C3%A9chantillon%20d%27un%20groupe%20de%20consommateurs
correct, masculine noun
Record 9, Abbreviations, French
Record 9, Synonyms, French
Record 9, Textual support, French
Record 9, Spanish
Record 9, Textual support, Spanish
Record 10 - internal organization data 1985-12-10
Record 10, English
Record 10, Subject field(s)
- Surveys (Public Relations)
Record 10, Main entry term, English
- screening questionnaire
1, record 10, English, screening%20questionnaire
correct
Record 10, Abbreviations, English
Record 10, Synonyms, English
Record 10, Textual support, English
Record number: 10, Textual support number: 1 DEF
Screening questionnaire are used to establish the eligibility of a respondent to participate in a focus group discussion. They are also used to identify target consumer prospects for product tests, etc. 1, record 10, English, - screening%20questionnaire
Record 10, French
Record 10, Domaine(s)
- Enquêtes et sondages (Relations publiques)
Record 10, Main entry term, French
- questionnaire de dépistage
1, record 10, French, questionnaire%20de%20d%C3%A9pistage
correct, masculine noun
Record 10, Abbreviations, French
Record 10, Synonyms, French
Record 10, Textual support, French
Record number: 10, Textual support number: 1 DEF
Le questionnaire de dépistage sert à établir si un répondant peut être accepté ou non comme participant à une entrevue de groupe. Il est aussi utilisé pour identifier des consommateurs-cibles pour des tests de produits, etc. 1, record 10, French, - questionnaire%20de%20d%C3%A9pistage
Record 10, Spanish
Record 10, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
GCtranslate (available on the Government of Canada network only)
Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified:


