TERMIUM Plus®

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TARGET CUSTOMER [7 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-09-04

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

Put simply, sequential advertising is a process by which ads are presented to a target audience in a predetermined order, with each message triggered by a user's previous action. Rather than persuading a user to take action immediately, this approach allows brands to tell a linear story-using a variety of creative methods and multiple channels-which builds towards the desired outcome as brand awareness and purchase intent increase along the customer journey.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
OBS

La publicité séquentielle consiste à créer une série d'annonces qui seront diffusées dans un ordre précis à un client.

Spanish

Save record 1

Record 2 2025-07-21

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
  • Artificial Intelligence
CONT

AI-powered targeting utilizes machine learning algorithms to analyze vast amounts of customer data and predict their behaviors, preferences, and likelihood of converting. This means that advertisers can create highly personalized and relevant ads, increasing the chances of capturing their target audience's attention.

Key term(s)
  • artificial intelligence driven targeting
  • artificial intelligence powered targeting
  • AI driven targeting
  • AI powered targeting

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
  • Intelligence artificielle
CONT

Le ciblage basé sur l'IA permet de segmenter les audiences de manière très fine, assurant que les messages marketing atteignent les bonnes personnes au bon moment.

Spanish

Save record 2

Record 3 2024-07-05

English

Subject field(s)
  • Occupation Names (General)
  • National and International Economics
CONT

Business associates help their employers to acquire and retain customers. They follow sales leads and open up new avenues for the business to target and focus on customer relationship management. Business associates find and pursue possible leads in the hopes of finding new customers and interested parties.

French

Domaine(s)
  • Désignations des emplois (Généralités)
  • Économie nationale et internationale
CONT

Un associé commercial présente l'ordre des tâches quotidiennes à l'administrateur de l'entreprise, discutant du financement et de l'allocation des ressources afin de se développer à l'échelle mondiale.

Spanish

Campo(s) temático(s)
  • Nombramiento de cargos (Generalidades)
  • Economía nacional e internacional
CONT

Marginalmente, México se ubicó como primer socio comercial de Estados Unidos en el segundo mes del año.

Save record 3

Record 4 2011-10-17

English

Subject field(s)
  • Advertising Techniques
CONT

Your target customers are those who are most likely to buy from you.

OBS

The terms "target customers" and "target consumers" are sometimes found in the singular form(i. e. target customer and target consumer). Although it may seem grammatically questionable, in advertising the singular form designates the concept in a collective way.

Key term(s)
  • target customer
  • target consumer

French

Domaine(s)
  • Techniques publicitaires
DEF

Ensemble des clients auquel une entreprise destine un produit ou un service et sur lequel elle fait porter ses efforts de commercialisation.

CONT

La publicité sans adresse, elle est la façon la plus économique et efficace de diffuser votre publicité. De plus, elle contribue à augmenter vos ventes, à accroître vos bénéfices tout en rejoignant efficacement votre clientèle-cible.

Spanish

Save record 4

Record 5 2011-10-17

English

Subject field(s)
  • Advertising Techniques
CONT

Your target customers are those who are most likely to buy from you.

OBS

The terms "target customers" and "target consumers" are sometimes found in the singular form(i. e. target customer and target consumer). Although it may seem grammatically questionable, in advertising the singular form designates the concept in a collective way.

Key term(s)
  • target customer
  • target consumer

French

Domaine(s)
  • Techniques publicitaires
DEF

Ensemble des clients auquel une entreprise destine un produit et sur lequel elle fait porter ses efforts de commercialisation.

OBS

En français, le mot «consommateur» désigne les utilisateurs d'un bien, tandis qu'en anglais, les mots «consumer» et «customer» désignent à la fois les utilisateurs d'un bien et d'un service.

Spanish

Save record 5

Record 6 2008-06-11

English

Subject field(s)
  • Marketing Research
  • Merchandising Techniques
DEF

The studies and activities involved in defining a product or service.

CONT

[Upstream marketing] is the "strategic marketing" phase in which a product's market profile and target customer base is identified.

OBS

Considerations such as sociological and demographic change, consumer habits, cultural influences, location, customer expectations, assessment of the competition, production differentiation and positioning are other factors used in determining how to profitability develop a product meeting the needs of a specific customer base.

French

Domaine(s)
  • Étude du marché
  • Techniques marchandes
DEF

Activité stratégique de l'entreprise pour étudier les marchés fournisseurs, évaluer les avantages et les inconvénients de chacun, en engager des négociations pour obtenir les meilleurs produits et les meilleurs services dans les conditions les plus avantageuses.

CONT

L'analyse des sources de matières premières, l'appréciation de l'éventail des offres disponibles, l'étude des nouvelles solutions et des modalités de prestations, constituent les bases du marketing-amont.

OBS

mercatique d'amont : terme publié au Journal officiel du 12 mai 2000.

Spanish

Save record 6

Record 7 1988-06-10

English

Subject field(s)
  • Foreign Trade
  • Pulp and Paper
  • Wood Products
CONT

The prime target market for these high value-added products(i. e. paper and wood product) is the USA, in view of high distribution costs and the need to maintain close customer/supplier relations.

French

Domaine(s)
  • Commerce extérieur
  • Pâtes et papier
  • Produits du bois
CONT

Pour ces produits à forte valeur ajoutée (c.-à-d. certains papiers et produits du bois), le principal marché visé est celui des Etats-Unis, étant donné l'importance des coûts de distribution et la nécessité de maintenir d'étroites relations client-fournisseur.

Spanish

Save record 7

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